John Lewis
{draw:frame} Introduction A chain of Retail stored, based in Great Britain, first opened its store in 1864 in Oxford Street, London. “Never Unknowingly Unsold” an altogether different concept in the market and offering to the customers holds a promise that the price of the products sold in John Lewis Stores will be the lowest in the neighborhood which even helped John Lewis to establish strongly in the British Market basically more amongst the middle class people. It has also been the motto and the slogan for the company for 76 years, since its establishment. A partner of John Lewis Partnership which even includes other stores like Waitrose, Greenbee. Every Employee who works at John Lewis is a partner in the company and is entitled to receive bonus out of the profits company earns yearly. With Currently 29 stores Countrywide(28 John Lewis Retail stores and 1 John Lewis at home store) 8 more stores are yet to come in next 5 years in the UK, one of them at the Olympic Site in Stratford, London. Several stores are also in the category of listed buildings because of the architectural designing, one of them being the flagship store at Oxford street, London John Lewis Opened its largest store outside London in Wales on 24th September’2009 in Cardiff. With the efforts and the determination of the partners serving the customers with High Quality Goods and the best shopping experience, John Lewis has been able to reach the status of the Largest Retailer in the country. Stores in Reading and Berkshire were also awarded with Royal Warrant by Queen on 1st January’2007 for being a supplier of household and fancy products. John Lewis opened its first store as a small drapery shop at Oxford Street in 1864. John Lewis buys the control of Peter Jones in 1905 It was year 1918 when the first edition of Gazette was published,