Ikea Case Essey
IKEA case 1) Marianne Barner, IKEA business area manager for Carpets, should definitely accept the invitation to appear on the upcoming broadcast of the German video program. Indian rugs account for a small part of IKEA`s turnover, maintaining IKEA’s reputation, brand and image is imperative. Thus, Barner must act according to Item 8 of “A Furniture Dealer`s Testament” – “Taking responsibility – A Privilege”. During the video program Miss Barner must admit in calm and cooperative way even when aggressively confronted, that IKEA`s suppliers in India are using child labor. She needs to add that IKEA is currently addressing this issue. As a top manager of IKEA carpet division, she has to explain key points on the case and assure the audience that she personally along with IKEA management will investigate and take appropriate actions to respect and protect above all the lives of the children she had seen in India. As IKEAs vision states: “Creating a better everyday life for the many people”, keeping it in mind and remembering IKEA`s behavioral norm such as “the true IKEA spirit is founded on an willingness to assume responsibility”, Miss Barner is going to up hold these visions. 2) Regarding the IKEA supply contract with Rangan Exports she should take straightforward approach to resolve the issue with the best possible outcomes for all parties involved. No doubt, Rangan Exports`s apparent violation of the contractual commitment gives to IKEA right to cancel the contract and it would be legally and economically correct. However, this action would not be the best outcome for the many people involved. The key concern assertion is if those employed families by Rangan Exports have no other employment opportunities to earn even minor income to provide themselves food and shelter. What if IKEA exits Indian market and find another more reliable supplier? Then, those who work for Rangan Exports, including children, would not have the possibility to satisfy their