Iffco Tokio General Insurance
Market Research for
IFFCO-TOKIO General Insurance
Objective:
1. To know the knowledge of consumer in the sector of General
Insurance in Bulandshaher District.
2. To know the difference between General Insurance and Medical Insurance in consumers’ mind
3. To know the preferences of the insurance companies
4. To know the needs of the consumers from any insurance companies and the unmet needs
Note: Suggest Promotional Activities on the basis of research
Questionnaire:
REPORT ON VOX-POP FOR IFFCO-TOKIO: -
• Rural mindset for Insurance policy is only benefited after long being time as a fixed deposit or money generator; even they don’t know exactly what the insurance is.
• Basically people have known about LIC policies but few of them have Fasal Bima, Pasu Dhan Bima & Vahan Bima. Some of them were well aware about the co. from where their Vahan Bima is.
• Major competitor as per result is LIC, OBC, Reliance and BAJAJ ALIANCE.
• Known well about IFFCO as a fertilizer Co. who looks after kissans always, but not able to fulfill the fertilizer needs as of shortage in availability. Even they said “IFFCO ne khad boht achi kiya, sabse badiya hai magar woh jaldi mil hi nhi pati hai”
• Only 1 old man know about IFFCO insurance policy as he told that he got the information from the Newspaper advertisement.
• Basic medium for communication & intermediaries are Agents, Animal doctors for pashu dhan bima, wall paintings & newspaper. Daily gatherings of people also influence them.
• Level of awareness is quite average as they all know only about the LIFE INSURANCE policies and some of the other companies like BAJAJ ALIENCE and OBC, but they don’t know about the terms and conditions, claim procedures and etc.
• Final decision in doing investment is generally by own, in some cases by their parents also.
• They were dissatisfied in the claiming way of Fasal Bima as one old man said that last year he did this policy for the
IFFCO-TOKIO General Insurance
Objective:
1. To know the knowledge of consumer in the sector of General
Insurance in Bulandshaher District.
2. To know the difference between General Insurance and Medical Insurance in consumers’ mind
3. To know the preferences of the insurance companies
4. To know the needs of the consumers from any insurance companies and the unmet needs
Note: Suggest Promotional Activities on the basis of research
Questionnaire:
REPORT ON VOX-POP FOR IFFCO-TOKIO: -
• Rural mindset for Insurance policy is only benefited after long being time as a fixed deposit or money generator; even they don’t know exactly what the insurance is.
• Basically people have known about LIC policies but few of them have Fasal Bima, Pasu Dhan Bima & Vahan Bima. Some of them were well aware about the co. from where their Vahan Bima is.
• Major competitor as per result is LIC, OBC, Reliance and BAJAJ ALIANCE.
• Known well about IFFCO as a fertilizer Co. who looks after kissans always, but not able to fulfill the fertilizer needs as of shortage in availability. Even they said “IFFCO ne khad boht achi kiya, sabse badiya hai magar woh jaldi mil hi nhi pati hai”
• Only 1 old man know about IFFCO insurance policy as he told that he got the information from the Newspaper advertisement.
• Basic medium for communication & intermediaries are Agents, Animal doctors for pashu dhan bima, wall paintings & newspaper. Daily gatherings of people also influence them.
• Level of awareness is quite average as they all know only about the LIFE INSURANCE policies and some of the other companies like BAJAJ ALIENCE and OBC, but they don’t know about the terms and conditions, claim procedures and etc.
• Final decision in doing investment is generally by own, in some cases by their parents also.
• They were dissatisfied in the claiming way of Fasal Bima as one old man said that last year he did this policy for the