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Level of Customer Perception to Wards Hdfc Standard Life Insurance and Birla Sun Life Insurance

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Level of Customer Perception to Wards Hdfc Standard Life Insurance and Birla Sun Life Insurance
A COMPARATIVE STUDY

ON

LEVEL OF CUSTOMER PERCEPTION TO WARDS HDFC STANDARD LIFE INSURANCE AND BIRLA SUN LIFE INSURANCE

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An Final Report Submitted by:
Soumik Dutta
III SEM-MBA
7NBNL005
(2008-2010)

Submitted To:
Mr. SUNDEEP KUMAR
FACULTY SUPERVISOR
INC- NELLORE

CERTIFICATE

This is to certify that this Management Thesis Report Submitted in partial fulfillment of the requirement for the award of Master of Business Administration of ICFAI University is a bona fide record of original word done by Soumik Dutta, Enrollment no 7NBNL005.

Date: Signature of faculty

Place: ICFAI National College

DECLARATION

We hereby declare that project work on final report was carried out by us under the guidance of Mr. M. Sandeep (Faculty Supervisor) ICFAI National College Study project work is an original one and has not been submitted earlier either to this university or any other institution for fulfilment of the course.

(Soumik Dutta)

ICFAI National College

Table of Contents

1. Acknowledgements

2. Introduction

a) Need for study

b) Industrial Profile

c) Company profile

3. Objective s

4. Methodology

a) Data Collection

b) Sample Size

c) Sampling Method

d) Data Interpretation

5. Weekly progress till date

6. Limitation

7. Data Analysis

8. Finding & Suggestion

9. Conclusion

10. Annexure

a) Questionnaire

b) Bibliography

ACKNOWLEDGEMENT

This project has greatly been a collaborative effort. I take this opportunity to thank all who have helped in the preparation and successful completion of this project work.

I oblige by deep sense of gratitude to the management of HDFC Standard

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