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Ibm Strategic Plan
Starwood Hotels and Resorts Case Summary

Starwood and its competitors Vision and Mission Statement

Vision
At IBM, we strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. Create experiences that combine the magic of software with the power of Internet services across a world of devices We recognize and seize opportunities for growth that builds upon our strengths and competencies N/A

Mission
IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To meet and respond to its customers needs, IBM creates, develops and manufactures many of the world's most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. At Microsoft, our mission and values are to help people and businesses through the world realize their full potential To make technical contributions for the advancement and welfare of humanity N/A

IBM

MSFT

HP EDS

Evaluation of Starwood Vision Statement and other competitors: Components 1. Vague or incomplete 2. Not forward-looking 3. Too broad 4. Bland or uninspiring 5. Not distinctive 6. Too reliant on superlatives
STRATEGIC MANAGEMENT

IBM      

MSFT      

HP      
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Starwood Hotels and Resorts Case Summary

Vision statement should answer the basic question of “What the company wants to become?” According to above table, IBM vision is a good statement since it covers all characteristics of a good vision statement. Evaluation of Starwood
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