How do Digital Marketing & Social Media affect the promotion of products and services?
How do the digital marketing and social media affect the promotion of products and services
Abstract
The Internet became a fundamental part of almost every aspect of our lives and every-day life. IT is now indispensable part of every organization. One of the main uses of the Internet in Business is as advertising channel. In this report, the effects of the digital promotion of products and services are reviewed. The effects on customer’s needs and behaviour are examined as well as the impact on business and enterprises.
Introduction
Digital marketing is a local and worldwide market located in internet websites caused by the digital development through the years, especially the last decade. It demands the use of electronic devices such as personal computers, smartphones, cell phones, tablets or game consoles through which an internet network has access.
The last ten years had a significant effect on the digital marketing because of the development on new innovative and smart devices which makes the digital marketing and social media more accessible than ever before. Through its development the digital marketing gradually replaced the TV advertising because of the advantages that the digital marketing acquired.
More and more people for one or another reason are starting to prefer online shops instead of going shopping to public shops. This was one of the main reasons why more countries started investing more on online advertisements. For example the United Kingdom became the first world’s major economy in the end of 2009 to spend more on online advertising than on TV advertisements - currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV. It becomes harder to a person to develop and succeed with a company or a brand without an internet access to it and in the near future it can be said that it will be quite impossible because all of the conveniences that the digital marketing has.
Social
Abstract
The Internet became a fundamental part of almost every aspect of our lives and every-day life. IT is now indispensable part of every organization. One of the main uses of the Internet in Business is as advertising channel. In this report, the effects of the digital promotion of products and services are reviewed. The effects on customer’s needs and behaviour are examined as well as the impact on business and enterprises.
Introduction
Digital marketing is a local and worldwide market located in internet websites caused by the digital development through the years, especially the last decade. It demands the use of electronic devices such as personal computers, smartphones, cell phones, tablets or game consoles through which an internet network has access.
The last ten years had a significant effect on the digital marketing because of the development on new innovative and smart devices which makes the digital marketing and social media more accessible than ever before. Through its development the digital marketing gradually replaced the TV advertising because of the advantages that the digital marketing acquired.
More and more people for one or another reason are starting to prefer online shops instead of going shopping to public shops. This was one of the main reasons why more countries started investing more on online advertisements. For example the United Kingdom became the first world’s major economy in the end of 2009 to spend more on online advertising than on TV advertisements - currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV. It becomes harder to a person to develop and succeed with a company or a brand without an internet access to it and in the near future it can be said that it will be quite impossible because all of the conveniences that the digital marketing has.
Social