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Hope 4 Daniel Foundation: Campaign Proposal

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Hope 4 Daniel Foundation: Campaign Proposal
Campaign Proposal for The Hope 4 Daniel Foundation
“$Dollars for Daniel$”

Prepared by
Krista Reeff
Communication 432
June 3, 2011
Table of Contents
Executive Summary 3
Introduction 4
Research 6
Objectives 9
Programming Strategies and Tactics 17
Evaluation 18
Conclusion …show more content…
A rummage sale, a Jersey Mike’s Subway sandwiches donation drive and also speaking to the community. Also, as I had mentioned before a good way to get the community involved and aware of Leukemia is by me speaking to the community. I also recommend that the Hope 4 Daniel Foundation updates their website to make it more user friendly for all ages. Media Coverage There is not a better way to get the word out than using press releases. Press releases can help gain the funds and volunteers needed for the Hope 4 Daniel Foundation. Since press releases run on a timely matter it is crucial that the foundation runs on the timely schedule as stated above. The Santa Clarita Signal in print and on-line will be are main target for press releases. I am recommending that this all gets done in the timely matter as stated above.

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