Honda Motors Case Study
Internal and external strategy analysis of
Honda Motors Ltd.
Word count: 2, 350 words
Internal and external strategy analysis of Honda Motors Ltd.
The global car manufacturing industry is nowadays one of the world’s biggest business and like many other industries is full of competition on all fronts which makes it even more interesting to observe. Over the years the big competition among biggest motor companies, the hard work of all the managers and engineers from the different departments of the firms helped for reaching high level of production and innovation.
Honda Motors is well known as one of the leading automobile companies in the world that spreads its operations all over the world and is best known among the customers for the quality of the products they make. Honda Motors Company, Ltd. is a public company established on 24 September 1948 with headquarters in Tokyo – Japan. The company manufactures automobiles, trucks, motorcycles, ATVs, scooters and also private jet.
The company operates under the basic principles of “Respect for the Individual” and “The Three Joys” – “The Joy of Buying,” “The Joy of Selling” and “The Joy Of Creating”. The first principal stands for respecting the unique character and ability of each person, trusting each other as equal partner in order to be successful. The second principal reveals that not only all customers who come into contact with the company but also people working in it should feel a sense of joy through that experience (Honda Annual Report, 2012).Following this basic principles the company has been creating a new value along with providing high quality products maintaining a reasonable price. Developing, producing and marketing a wide variety of products, worldwide customer satisfaction – these are just small part of the things that earned Honda Motors an outstanding reputation as one of the leading automakers.
Looking at the company’s slogan ( Honda – “The power of dreams”) and the strategy that
Honda Motors Ltd.
Word count: 2, 350 words
Internal and external strategy analysis of Honda Motors Ltd.
The global car manufacturing industry is nowadays one of the world’s biggest business and like many other industries is full of competition on all fronts which makes it even more interesting to observe. Over the years the big competition among biggest motor companies, the hard work of all the managers and engineers from the different departments of the firms helped for reaching high level of production and innovation.
Honda Motors is well known as one of the leading automobile companies in the world that spreads its operations all over the world and is best known among the customers for the quality of the products they make. Honda Motors Company, Ltd. is a public company established on 24 September 1948 with headquarters in Tokyo – Japan. The company manufactures automobiles, trucks, motorcycles, ATVs, scooters and also private jet.
The company operates under the basic principles of “Respect for the Individual” and “The Three Joys” – “The Joy of Buying,” “The Joy of Selling” and “The Joy Of Creating”. The first principal stands for respecting the unique character and ability of each person, trusting each other as equal partner in order to be successful. The second principal reveals that not only all customers who come into contact with the company but also people working in it should feel a sense of joy through that experience (Honda Annual Report, 2012).Following this basic principles the company has been creating a new value along with providing high quality products maintaining a reasonable price. Developing, producing and marketing a wide variety of products, worldwide customer satisfaction – these are just small part of the things that earned Honda Motors an outstanding reputation as one of the leading automakers.
Looking at the company’s slogan ( Honda – “The power of dreams”) and the strategy that
References: De Witt, B, Meyer, R. 2004. Strategy Process, Content, Context. 3rd ed. An international perspective Johnson, G, Scholes, K, Whittington, R. 2008. Exploring corporate strategy Text and cases. 8th Ed. http://en.wikipedia.org/wiki/Honda Honda Annual Report 2012 Honda CSR Annual Report 2012 http://world.honda.com/news/2012/c120921Toshiba-Honda-Collaborate/index.html http:/www.globalautomakers.org/media/industry-news/2012/07/honda-to-focus-on-north-america-in-global-strategy