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Home Depot's Marketing Strategy

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Home Depot's Marketing Strategy
MARKETING STRATEGY

MKT540 Marketing Strategy Assessment 2
Factors Impacting Strategy

Executive Summary
There are numerous factors that impact and inform the development of an organisation’s marketing strategy. For companies to succeed in the ever-evolving and turbulent marketplace of today, they must identify factors that influence and impact the direction of the industry and integrate them into the marketing strategy accordingly. This report looks at the ways in which corporate capability, competition, markets served and the environment impact upon the growth and sustainability of an organisation and its customers. Case studies are used for each element discussed and a marketing strategy checklist is provided at the end.

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(2013) Retrieved from: http://www.bata.com.au/

Bradt, G. (2012). Forbes Business. Corporate Culture: The only true sustainable competitive advantage. Retrieved from http://www.forbes.com/sites/georgebradt/2012/02/08/corporate-culture-the-only-truly-sustainable-competitive-advantage/

Burkitt, L., (2012). Home Depot learns Chinese prefer do-it-for-me: Wall Street Journal. Retrieved from: http://online.wsj.com/news/articles/SB10000872396390444433504577651072911154602

Chu, V., Girdhar, A., Sood, R. (2013). Couching tiger tames the dragon: IKEA Case Study. Business Today. Retrieved from: http://businesstoday.intoday.in/story/how-ikea-adapted-its-strategies-to-expand-in-china/1/196322.html

Fisher, M. (2012) Photos: IDEA customers in China make themselves feel very much at home. The Atlantic. Retrieved from: http://www.theatlantic.com/international/archive/2012/07/photos-ikeas-customers-in-china-make-themselves-very-much-at-home/260417/

Fooks, G., Gilmore, A. (2013). International trade law, plain packaging and tobacco industry political activity: The transpacific partnership. Tobacco Control. Retrieved from:
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