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Heidi Roizen

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Heidi Roizen
1. What are the strengths and weaknesses of Roizen’s network at the end of the case?
Heidi Roizen has invested time and effort in developing and sustaining relationships/networks in the computer industry, especially in the Silicon Valley area, throughout her professional career.
As she moves into her venture capitalist role, her networking efforts have the following strengths -
• Includes executives including CEO’s, thereby giving her the experience of interacting with these business leaders. Since she has established relationships with many and her credibility is proven, which is an important criterion for business leaders; this is a critical skill in her new role.
• Since she is not only well known in the internet industry but is also well respected, her joining Softbank provides positive feedback about the new group making it an attractive opportunity for many.
Her current role is different from her prior jobs in that it requires making go/no-go funding decisions about start-up companies rather than establish a network of contact to help develop the business she was involved in. This fundamental difference in her role will put strains on her vast network as well as herself. Namely-
• Reject projects from her acquaintances. Even though she has been making concerted efforts to reach out to those affected by these adverse decisions, there is a good possibility that some people will let these decision impact their personal/professional relationships with her. Since, she is very values her relationships a lot I imagine such issues will negatively affect her at a personal level. This has the potential of having a negative impact on her credibility in the industry
• Trying to manage her network will put constraints on her professional and/or personal life. As she mentions that she spends two hours per day sending out rejection notes, I believe for her to be able to sustain this she will need to put in extra hours at work or compromise the quality of work.

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