Health Promotion Evaluation
Health Promotion Evaluation
Measure Up Health Campaign
The ‘Measure Up’ health campaign was introduced in 2006 and is still operating today. It is supported and funded by the Australian Federal and State Governments, with the aim of the campaign to target chronic disease, and raise awareness to the link between poor health and lifestyle risk factors (poor nutrition, physical activity and other risk behaviours associated with lifestyle such as smoking, alcohol etc.). The Measure Up Campaign is a good example of a health promotional campaign that has, a website, television ads and also printed advertising promotions, because the campaign has all three of these areas the message of the campaign can be spread widely through various means of media-communications. …show more content…
I believe this to be the case because the campaign may be for all Australians but the may target audience is 25-40 year olds who have children themselves and who have control over their own lifestyle behaviours as young people do not have as much control over such things as risk factors in their lifestyle the website is welcoming and is easy to navigate with informative content that encourages people to participate in the ideas put forward by the campaign. The campaign is fair in providing relevant information to people visiting the site, however a key point to be made is that many people may not have access to technology and therefore are disadvantaged when it comes to accessing this website. All people have the right to access this information and it is that the government has invested in this campaign to ensure that the Australian public’s rights are being …show more content…
There is a level of equity being met in the advertisement as it is encouraging better health over all groups and sectors in society and is non-discriminative to all who view it. It is widely accessible as most people have access to a T.V and can view the ad, and the rights of people in Australia are addressed as it educates and encourages ‘All’ people to think about how they ‘measure up’. This strategy of health promotion again has its positives and negatives when improving health of young people. I think that it is the most effective promotional strategy in the campaign when it comes to improving health of young people as they all watch television and will watch the advertisement but only a few would stop on the street to read a poster. The advertisement also features children with the father on the scale at different times and this may appeal to young people and raise awareness to them of possible health issues in the future that may be relevant to
Measure Up Health Campaign
The ‘Measure Up’ health campaign was introduced in 2006 and is still operating today. It is supported and funded by the Australian Federal and State Governments, with the aim of the campaign to target chronic disease, and raise awareness to the link between poor health and lifestyle risk factors (poor nutrition, physical activity and other risk behaviours associated with lifestyle such as smoking, alcohol etc.). The Measure Up Campaign is a good example of a health promotional campaign that has, a website, television ads and also printed advertising promotions, because the campaign has all three of these areas the message of the campaign can be spread widely through various means of media-communications. …show more content…
I believe this to be the case because the campaign may be for all Australians but the may target audience is 25-40 year olds who have children themselves and who have control over their own lifestyle behaviours as young people do not have as much control over such things as risk factors in their lifestyle the website is welcoming and is easy to navigate with informative content that encourages people to participate in the ideas put forward by the campaign. The campaign is fair in providing relevant information to people visiting the site, however a key point to be made is that many people may not have access to technology and therefore are disadvantaged when it comes to accessing this website. All people have the right to access this information and it is that the government has invested in this campaign to ensure that the Australian public’s rights are being …show more content…
There is a level of equity being met in the advertisement as it is encouraging better health over all groups and sectors in society and is non-discriminative to all who view it. It is widely accessible as most people have access to a T.V and can view the ad, and the rights of people in Australia are addressed as it educates and encourages ‘All’ people to think about how they ‘measure up’. This strategy of health promotion again has its positives and negatives when improving health of young people. I think that it is the most effective promotional strategy in the campaign when it comes to improving health of young people as they all watch television and will watch the advertisement but only a few would stop on the street to read a poster. The advertisement also features children with the father on the scale at different times and this may appeal to young people and raise awareness to them of possible health issues in the future that may be relevant to