Hardee Transportation Case Study Essay
Case Study 1-1, Hardee Transportation
Institute of Logistical Management
April 3, 2013
I. Major Facts
Hardee Transportation is a Class I truckload carrier with 12 dispatch centers in the United States. They have partnerships with truckload carriers in Mexico and Canada. Their largest customer is taking new initiatives to maximize manufacturing capacity and minimize stock-out at retail. They’ve operated in a reactive position for the last 75 years. Their tractors have Qualcomm Satellite Technology and are linked to their largest customers through EDI. Currently, Hardee does not use the internet for transaction management. Their overall operating ratio is at 96%, not leaving room for future price reductions. Hardee maintains excess …show more content…
Appendix
1. Using the information presented in this chapter, what changes would you suggest to Jim?
Jim needs to bring Hardee’s operating model into the 21st century and have all transactions online. With a TMS system he can achieve this as well as devising the best route and securing backhauls. Customers will have more transparency into their accounts, and account payable/receivables can post payments and credits quicker. With a dedicated fleet for Holmgren, Jim can be sure he retains Hardee’s best drivers, allowing them to have a pleasurable experience. Drivers running a dedicated route engage more with dock workers they become familiar with and often like having a familiar route each day.
2. How would you suggest he present this scenario to the president of Hardee?
Jim must present this scenario to the president of Hardee and explain to him/her that if Hardee does not acquire more technology, they will fall back in the market. Customers want the best service, with the most transparency as possible, if Hardee does not invest in a TMS, this is not possible. Also, he must argue the point of a dedicated fleet. Hardee will save money with a dedicated fleet, cutting costs and rendering better customer service. They will no longer have to bobtail and backhauls can be secured, which will drive costs down. These new initiatives should be presented along with a new RFP from Stacey Holmgren’s
Institute of Logistical Management
April 3, 2013
I. Major Facts
Hardee Transportation is a Class I truckload carrier with 12 dispatch centers in the United States. They have partnerships with truckload carriers in Mexico and Canada. Their largest customer is taking new initiatives to maximize manufacturing capacity and minimize stock-out at retail. They’ve operated in a reactive position for the last 75 years. Their tractors have Qualcomm Satellite Technology and are linked to their largest customers through EDI. Currently, Hardee does not use the internet for transaction management. Their overall operating ratio is at 96%, not leaving room for future price reductions. Hardee maintains excess …show more content…
Appendix
1. Using the information presented in this chapter, what changes would you suggest to Jim?
Jim needs to bring Hardee’s operating model into the 21st century and have all transactions online. With a TMS system he can achieve this as well as devising the best route and securing backhauls. Customers will have more transparency into their accounts, and account payable/receivables can post payments and credits quicker. With a dedicated fleet for Holmgren, Jim can be sure he retains Hardee’s best drivers, allowing them to have a pleasurable experience. Drivers running a dedicated route engage more with dock workers they become familiar with and often like having a familiar route each day.
2. How would you suggest he present this scenario to the president of Hardee?
Jim must present this scenario to the president of Hardee and explain to him/her that if Hardee does not acquire more technology, they will fall back in the market. Customers want the best service, with the most transparency as possible, if Hardee does not invest in a TMS, this is not possible. Also, he must argue the point of a dedicated fleet. Hardee will save money with a dedicated fleet, cutting costs and rendering better customer service. They will no longer have to bobtail and backhauls can be secured, which will drive costs down. These new initiatives should be presented along with a new RFP from Stacey Holmgren’s