Haagen Dazs And Ben & Jerry's Case Study
Haagen Dazs and Ben & Jerry’s focus on the motivation of their employees. Currently, both employers are offering health care coverage, insurance, education assistance, encouraged to participate in exchanging of ideas and information, bonuses given to individuals based on performance, personal financial planning advice and competitive salaries and pay rate. Both of these rivals are world known and easily recognizable by their packaging and branding. The question arises, whose premium ice cream is the best? Haagen Dazs and Ben & Jerry’s manufacture their ice cream with the very finest ingredients. The difference, Ben & Jerry’s use local farms to get their ingredients from. They focus on no hormones in their raw material and making sure that