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Gun Violence Advertisement Analysis

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Gun Violence Advertisement Analysis
A Child’s First Toy an AR-15: An Analysis on Gun Violence
Remember the mass shooting where two young boys opened fire at Columbine High School killing a dozen young students and injuring twenty-four before taking their own lives? Or the massacre in Jonesboro, Arkansas when two middle school students opened fire killing five students and injuring ten? Or the mass shooting at Virginia Tech or Sandy Hook elementary school the list goes on. We see mass shootings happen yearly. In 2015, there were reported 372 mass shootings in the United States, which is equivalent to one mass shooting everyday of the year and as of June 2016 their were reported being 133 mass shootings in the year 2016 (gun violence archive). The accessibility to guns has become
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As previously mentioned, the advertisement displays a fact that explains how an innocent sport like dodge ball is banned from schools, but something violent and dangerous like an assault rifle makes its way into our schools. The fact represented on the advertisement is shocking, but is true. Dodgeball across the country is being taken out of the curriculum because of its “aggressive” nature. Many schools believe that dodgeball will lead to many students becoming aggressive, as they grow older. It is true, that dodgeball has left many students with bruised elbows, knees, and the occasional face, but the damage a dodgeball game may due does not compare to the damage an assault rifle can do. The many mass school shootings that have occurred in our country proves that assault rifles find a way into school. The sad truth is that more effort is being put into banning sports like dodgeball, rather then putting an end to gun violence. The logical comparison that is being made is a strong way to appeal to the audience’s logic. This comparison allows the audience to see how absurd society is becoming by banning a rubber dodgeball, but still allowing a deadly weapon to be easily accessible to children. Gun statistics show that over thirty-six people are killed by gun violence everyday, but to this day we have not seen a single death or serious injury caused by a game of dodgeball. This advertisement asks the question of what is more important dodgeball or assault rifles and which is more important to protect our children from? Bruises or gun wounds? It is up to the reader to

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