Group7 McDonald s 
McDonald's Research Report
Group 7:
Shijin Cai
Xiaoxiao Zheng
Xiaoyu Jin
1 A company overview
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets (See Table 1). Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. [1]
North America
United States, Mexico, Canada
Europe
Austria, Belgium, Czech Republic, Finland, France, Greece, UK, Italy, Spain, Netherlands, Norway, Poland, Russia, Ireland, Iceland
Asia/Pacific, Middle East & Africa
China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Egypt, New Zealand, Qatar, Philippines, Pakistan, Singapore, Sri Lanka, Turkey
Latin America
Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Honduras, Panama, Uruguay
Table 1 Example of global locations
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation themselves and their brand mission is to be customers' favorite place and way to eat and drink. McDonald's worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.
United States is the largest market of McDonald’s. In every McDonald’s restaurants, we can see a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes. In addition, McDonald’s tests new products on an ongoing basis. McDonald’s menu includes hamburgers and
Group 7:
Shijin Cai
Xiaoxiao Zheng
Xiaoyu Jin
1 A company overview
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets (See Table 1). Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. [1]
North America
United States, Mexico, Canada
Europe
Austria, Belgium, Czech Republic, Finland, France, Greece, UK, Italy, Spain, Netherlands, Norway, Poland, Russia, Ireland, Iceland
Asia/Pacific, Middle East & Africa
China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Egypt, New Zealand, Qatar, Philippines, Pakistan, Singapore, Sri Lanka, Turkey
Latin America
Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Honduras, Panama, Uruguay
Table 1 Example of global locations
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation themselves and their brand mission is to be customers' favorite place and way to eat and drink. McDonald's worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.
United States is the largest market of McDonald’s. In every McDonald’s restaurants, we can see a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes. In addition, McDonald’s tests new products on an ongoing basis. McDonald’s menu includes hamburgers and