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GORE TEX

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GORE TEX
August 21
2013

GLYNDWR UNIVERSITY LONDON

SUBMITTED TO: - RAJIB MUSTOFA GORE-TEX
Gore-Tex is a multinational textile company. It was first founded by Bill and Vieve Gore as W.L. Gore & Associates in 1958. The company started with serving the electronic products market. In 1969, Bob Gore independently discovered expanded polytetrafluoroethylene and introduced in the market as Gore-Tex. In today’s date Gore-Tex is more focused on electronics, fabrics, industrial and medical products. It is a company that keeps on sustain its business with innovative design and improving the quality and service by understanding customer’s need and requirement. It is one of the 200 largest privately held U.S. companies. It has also been awarded as 21st best place to work in overall “100 best companies to work for in United States” in 2013. As it is a multinational company it has revenue of $ 3 billion and overall 10,000 employees working for the company all over the world. (Gore, 2013)
As we look into the company they function in a very unique way. They follow the inversion of traditional management principal through which there are no manager, bosses and fixed assigned job. They only have leaders that they have to follow as per their wish and contribute their knowledge and skills to make the project successful. At Gore-Tex people are free to come up with their own ideas and innovation. As there is no position hierarchy they are all fair to each other. They also encourage each other to grow in knowledge and responsibility as they believe growth within the staff member will help in the growth of a company. Gore-Tex Company once has hired outsider to work on project which had a negative impact on the company, they had to bring their existing staff member from other branch to help them improve. When associates are hired, they are guided by sponsor, growing understanding of opportunities and team’s goal. This all



References: - Gore-Tex company information available at www. gore.co.uk Gore-Tex leadership Style available at www.gore.co.uk Peter G. Northouse, (2013) leadership: theory and practice. 6th edition, California; Sega publications Neil Thomas Ed, (2004) The John Adair handbook of Management and leadership. Thorogood Garry Hamel, (2010) Innovation Democracy: W.L Gore’s original management model available at www.managementexchange.com Kendra Cherry,(2013) transformational leaders available at www.psychology.about.com Leadership image available at www.google.co.uk

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