Gn Resound Business Model
GN Resound Business Model;
To appropriately recommend GN Resound on how to move forward with their decision making processes, it is important to understand the business-model as a whole. In particular the issue with retail – can be determined by once again clarifying how GN Resounds business model looks now and therefore be able to explain efficiently how their business model should look moving forward and which strategies GN should consider. To identify how GN Resounds business model is we have used the Business Model Canvas to create overview – this is a strategic tool used to give a company a descriptive view of where they are now and then set new goals to where they want to be by revising and remaking their business model. We felt the main questions given can alle be summed up into one overall strategy: Which Channels should be used to create the most effective and effecient sales and distribution. This will be the driving thesis of this paper.
In general, for GN ReSound we would recommend a retail system that responds to the general business strategy and its objectives, but inherits the ability to meet the needs of the different customer segments targeted. Looking at how the market is developing; fast technology advancements and considering their customer segments. We recommend That GN should utilize a market specific business model, this means leaning on and leveraging the individual markets socio-economic tendencies. We suggest that retail stores should increase in number depending on which market GN is in. Is it a European market, specifically northern that have a more elaborate welfare system they should keep focus on B2G and buying—groups, maintain their distribution channels and chain-network along with limiting their own-retail stores. However markets that have a smaller welfare market, ie North America or Brazil retail shops should be set up. Rather than using outlet entry strategies to capture GN should perhaps use strategic alliances in these
To appropriately recommend GN Resound on how to move forward with their decision making processes, it is important to understand the business-model as a whole. In particular the issue with retail – can be determined by once again clarifying how GN Resounds business model looks now and therefore be able to explain efficiently how their business model should look moving forward and which strategies GN should consider. To identify how GN Resounds business model is we have used the Business Model Canvas to create overview – this is a strategic tool used to give a company a descriptive view of where they are now and then set new goals to where they want to be by revising and remaking their business model. We felt the main questions given can alle be summed up into one overall strategy: Which Channels should be used to create the most effective and effecient sales and distribution. This will be the driving thesis of this paper.
In general, for GN ReSound we would recommend a retail system that responds to the general business strategy and its objectives, but inherits the ability to meet the needs of the different customer segments targeted. Looking at how the market is developing; fast technology advancements and considering their customer segments. We recommend That GN should utilize a market specific business model, this means leaning on and leveraging the individual markets socio-economic tendencies. We suggest that retail stores should increase in number depending on which market GN is in. Is it a European market, specifically northern that have a more elaborate welfare system they should keep focus on B2G and buying—groups, maintain their distribution channels and chain-network along with limiting their own-retail stores. However markets that have a smaller welfare market, ie North America or Brazil retail shops should be set up. Rather than using outlet entry strategies to capture GN should perhaps use strategic alliances in these