Evaluation of a Business Model
Evaluation of a business model.- Procter & Gamble
The aim of this essay is to build an outline of a business model which will be demonstrated with the help of - “building blocks” template, for a selected enterprise. The enterprise selected for this essay is Procter & Gamble. First this essay will give a brief description of Procter & Gamble and then move on to explaining and evaluating various sections of the template for Procter & Gamble, and finally this essay will conclude by indicating relevant comments on the long term sustainability of Procter & Gamble. * Brief description of Procter and gamble. William Procter and James gamble from England and Ireland respectively, met by chance on separate journey through the United States, where they married two sisters- whose father then encouraged and convinced them to become business partners and in 1837 a humble bold enterprise called Procter & Gamble was born in Cincinnati, Ohio, where its headquarters are situated. Procter and gamble began as a family- orientated small business enterprise producing soaps and candles. During the American civil war the company witnessed success as they signed a contract with the union army to supply soaps and candles, and this lead to increase in sales by 1 million dollars in 1858 to 1859. By 1880 they marketed an inexpensive soap called ivory, which could float in water. The innovations made by the company and also the increase in sales led to increase in demand of Procter & Gamble products , as a result they began building factories across united states , diversifying products, introduction of new products with dedicated brand name. As radio programmes became popular from 1920s, Procter & Gamble sponsored some of these radio programmes commonly known as “soap operas”. Procter & Gamble started manufacturing and selling products in other countries, which made them a multinational
The aim of this essay is to build an outline of a business model which will be demonstrated with the help of - “building blocks” template, for a selected enterprise. The enterprise selected for this essay is Procter & Gamble. First this essay will give a brief description of Procter & Gamble and then move on to explaining and evaluating various sections of the template for Procter & Gamble, and finally this essay will conclude by indicating relevant comments on the long term sustainability of Procter & Gamble. * Brief description of Procter and gamble. William Procter and James gamble from England and Ireland respectively, met by chance on separate journey through the United States, where they married two sisters- whose father then encouraged and convinced them to become business partners and in 1837 a humble bold enterprise called Procter & Gamble was born in Cincinnati, Ohio, where its headquarters are situated. Procter and gamble began as a family- orientated small business enterprise producing soaps and candles. During the American civil war the company witnessed success as they signed a contract with the union army to supply soaps and candles, and this lead to increase in sales by 1 million dollars in 1858 to 1859. By 1880 they marketed an inexpensive soap called ivory, which could float in water. The innovations made by the company and also the increase in sales led to increase in demand of Procter & Gamble products , as a result they began building factories across united states , diversifying products, introduction of new products with dedicated brand name. As radio programmes became popular from 1920s, Procter & Gamble sponsored some of these radio programmes commonly known as “soap operas”. Procter & Gamble started manufacturing and selling products in other countries, which made them a multinational