Glocal Product Design: a Sustainable Solution for Global Companies in Regional and/or Local Markets
GLOCAL PRODUCT DESIGN: A SUSTAINABLE SOLUTION FOR GLOBAL COMPANIES IN REGIONAL AND/OR LOCAL MARKETS
Download PDF fomat here: http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/Glocal%20Product%20Design_%20A%20Sustainable%20Solution%20for%20Global%20Companies%20in%20Regional%20and_or%20Local%20Markets.pdf Bijan Aryana1 and Seyed Javad Zafarmand 2
1 Design Department, Shiraz Municipality, Shiraz, Iran, aryana@mail.iust.ac.ir
2Industrial Design Department, Fine Arts Faculty, University of Tehran, Tehran, Iran, zafarmand@ut.ac.ir
ABSTRACT:
The concept of Globalization highlights macro-micro relationships and is an alternative to the concept of Globalization. Product design and development is one of the areas in which this concept could be applied. In this research, a case study on mobile phones and the Iran market demonstrates that, while there are differences between Iranian users and users in developed countries, the range of mobile phones available in the Iran market is similar to that in global markets. Moreover, a comparison between two global companies shows that including product specifications based on the characteristics of regional markets leads to business advantages.
According to these findings, Glocal Design would be a solution for product design and
development in the era of globalization and in this way, new models could be developed in future research. Keywords: Product Design and Development, Globalization, Glocalization Concept
1. INTRODUCTION
Globalization as a contemporary issue has been critiqued because of its possibly negative sociocultural effects on local and regional communities. While globalization is a powerful force in the early 21st century, finding an approach to moderate globalization in regional contexts is considered a major issue in many areas such as sociology, management etc.
The concept of Glocalization represents such a moderating approach. The term Glocal, which
Download PDF fomat here: http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/Glocal%20Product%20Design_%20A%20Sustainable%20Solution%20for%20Global%20Companies%20in%20Regional%20and_or%20Local%20Markets.pdf Bijan Aryana1 and Seyed Javad Zafarmand 2
1 Design Department, Shiraz Municipality, Shiraz, Iran, aryana@mail.iust.ac.ir
2Industrial Design Department, Fine Arts Faculty, University of Tehran, Tehran, Iran, zafarmand@ut.ac.ir
ABSTRACT:
The concept of Globalization highlights macro-micro relationships and is an alternative to the concept of Globalization. Product design and development is one of the areas in which this concept could be applied. In this research, a case study on mobile phones and the Iran market demonstrates that, while there are differences between Iranian users and users in developed countries, the range of mobile phones available in the Iran market is similar to that in global markets. Moreover, a comparison between two global companies shows that including product specifications based on the characteristics of regional markets leads to business advantages.
According to these findings, Glocal Design would be a solution for product design and
development in the era of globalization and in this way, new models could be developed in future research. Keywords: Product Design and Development, Globalization, Glocalization Concept
1. INTRODUCTION
Globalization as a contemporary issue has been critiqued because of its possibly negative sociocultural effects on local and regional communities. While globalization is a powerful force in the early 21st century, finding an approach to moderate globalization in regional contexts is considered a major issue in many areas such as sociology, management etc.
The concept of Glocalization represents such a moderating approach. The term Glocal, which
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