Garofalo Digital Marketing Plan
PASTA GAROFALO | DIGITAL MARKETING PLAN | 2014
DIGITAL
MARKETING PLAN
(Word count – excluding headings, tables and graphs-: 3,300 circa)
1|Page
PASTA GAROFALO | DIGITAL MARKETING PLAN | 2014
Contents
1.
EXECUTIVE SUMMARY............................................................................................................. 4
2. BUSINESS OVERVIEW ................................................................................................................... 5
2.1 Garofalo Website Analysis www.pastagarofalo.it ....................................................................... 7
2.2 Garofalo Social Media Analysis ..................................................................................................... 9
3. SITUATIONAL ANALYSIS ........................................................................................................... 10
3.1 Competitive landscape................................................................................................................ 10
3.2 Industry Analysis: Porter’s 5 Forces ............................................................................................ 11
3.3 TOWs Analysis ............................................................................................................................. 12
3.4 Key Players .................................................................................................................................. 14
3.5 Products positioning map ........................................................................................................... 15
3.6 Competitors’ digital Analysis....................................................................................................... 16
4. BUSINESS OBJECTIVES, GOALS AND KPIs ............................................................................. 17
4.1 Business Objectives
DIGITAL
MARKETING PLAN
(Word count – excluding headings, tables and graphs-: 3,300 circa)
1|Page
PASTA GAROFALO | DIGITAL MARKETING PLAN | 2014
Contents
1.
EXECUTIVE SUMMARY............................................................................................................. 4
2. BUSINESS OVERVIEW ................................................................................................................... 5
2.1 Garofalo Website Analysis www.pastagarofalo.it ....................................................................... 7
2.2 Garofalo Social Media Analysis ..................................................................................................... 9
3. SITUATIONAL ANALYSIS ........................................................................................................... 10
3.1 Competitive landscape................................................................................................................ 10
3.2 Industry Analysis: Porter’s 5 Forces ............................................................................................ 11
3.3 TOWs Analysis ............................................................................................................................. 12
3.4 Key Players .................................................................................................................................. 14
3.5 Products positioning map ........................................................................................................... 15
3.6 Competitors’ digital Analysis....................................................................................................... 16
4. BUSINESS OBJECTIVES, GOALS AND KPIs ............................................................................. 17
4.1 Business Objectives