garnier
Empirical Study on Consumer Preference Towards
Garnier Skin Care Products in Ghaziabad District OF
BACHELOR OF BUSINESS ADMINISTRATION (AFFILIATED OF CH. CHARAN SINGH UNIVERSITY, MEERUT)
ACADEMIC SESSION
(2010-2013)
Submited by
Akhil singh
(9354562)
UNDER THE GUIDANCE OF Mr. MUKESH VERMA Mr. KUMAR SAURAV
External supervisor Internal supervisor
Sales manager Assistant Professor, IMS
INSTITUTE OF MANAGEMENT STUDIES
UNIV. CAMPUS, NH-24, ADHYATMIK NAGAR
GHAZIABAD - 201009
ACKNOWLEDGEMENT
I would like to thank Mr. Mukesh Verma (Sales Manager) for extending me extreme support for carrying out the research and completing the project. I would also like to thank company employees for their immense cooperation in acquiring the data.
I am greatly indebted to my beloved guide Mr. Kumar Saurav (Faculty of IMS, Ghaziabad, UP) without whom this entire project would be unthinkable. I thank her for being a great source of motivation and an invaluable source of knowledge throughout my quest.
The acknowledgement would be incomplete without thanking my family and friend who were a big support throughout.
Name AKHIL SINGH
Roll no 9354562
EXECUTIVE SUMMARY
Over the years, skin care products undertaken several initiatives which have met with unprecedented success and really made people really sit up and take notice of the brand. There are many companies in the market and are manufacturing skin care products with the superior quality, additional features and a competitive price. In this report GARNIER major have been undertaken for the survey study. My above survey study of the attitude of consumer of
Garnier Skin Care Products in Ghaziabad District OF
BACHELOR OF BUSINESS ADMINISTRATION (AFFILIATED OF CH. CHARAN SINGH UNIVERSITY, MEERUT)
ACADEMIC SESSION
(2010-2013)
Submited by
Akhil singh
(9354562)
UNDER THE GUIDANCE OF Mr. MUKESH VERMA Mr. KUMAR SAURAV
External supervisor Internal supervisor
Sales manager Assistant Professor, IMS
INSTITUTE OF MANAGEMENT STUDIES
UNIV. CAMPUS, NH-24, ADHYATMIK NAGAR
GHAZIABAD - 201009
ACKNOWLEDGEMENT
I would like to thank Mr. Mukesh Verma (Sales Manager) for extending me extreme support for carrying out the research and completing the project. I would also like to thank company employees for their immense cooperation in acquiring the data.
I am greatly indebted to my beloved guide Mr. Kumar Saurav (Faculty of IMS, Ghaziabad, UP) without whom this entire project would be unthinkable. I thank her for being a great source of motivation and an invaluable source of knowledge throughout my quest.
The acknowledgement would be incomplete without thanking my family and friend who were a big support throughout.
Name AKHIL SINGH
Roll no 9354562
EXECUTIVE SUMMARY
Over the years, skin care products undertaken several initiatives which have met with unprecedented success and really made people really sit up and take notice of the brand. There are many companies in the market and are manufacturing skin care products with the superior quality, additional features and a competitive price. In this report GARNIER major have been undertaken for the survey study. My above survey study of the attitude of consumer of
Bibliography: BOOKS : Philip Kotler ‘Marketing Management’ by ISBN’s Publication, New Delhi, 14 edition Kothari C R, ‘Research Methodology’, New Age Publication, New Delhi, 2nd End. www.garnierusa.com