Project of Consumer Perception on Branded Shirts
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
CONSUMER PERCEPTION AND BRAND PREFERENCE
FOR PREMIUM BRANDED SHIRTS
A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE AWARD OF
MBA DEGREE OF BANGALORE UNIVERSITY.
SUBMITTED BY
VIKRANT JAGANNATH
Reg. No – 04XQCM6118
UNDER THE GUIDANCE OF
PROFESSOR JAI RAJ NAIR
M. P. BIRLA INSTITUTE OF MANAGEMENT
(ASSOCIATE BHARATIYA VIDYA BHAVAN)
BANGALORE – 560001
1
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
DECLARATION
I hereby declare that the research work embodied in this dissertation entitled
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED
SHIRTS ” has been carried out by me under the guidance and supervision of Professor Jai
Raj Nair, M.P.B.I.M., Bangalore.
I also declare that this dissertation has not been submitted to any University or Institution for the award of any Degree or Diploma.
Place: Bangalore
Date: 2nd June 2006
VIKRANT JAGANNATH
(O4XQCM6118)
2
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
CERTIFICATE
I hereby certify that the research work embodied in the dissertation entitled “CONSUMER
PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS ” has
been undertaken and completed by Vikrant Jagannath under my guidance and supervision.
I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA degree.
Place: Bangalore
(Prof. Jai Raj Nair)
nd
Date : 2 June 2006
3
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
CERTIFICATE
I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by VIKRANT JAGANNATH under the guidance of, Professor Jai Raj Nair
M.P.B.I.M. Bangalore.
.
Place: Bangalore
Date : 2nd June 2006
(Dr. N. S. Malavalli)
Principal, MPBIM
4
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED
CONSUMER PERCEPTION AND BRAND PREFERENCE
FOR PREMIUM BRANDED SHIRTS
A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE AWARD OF
MBA DEGREE OF BANGALORE UNIVERSITY.
SUBMITTED BY
VIKRANT JAGANNATH
Reg. No – 04XQCM6118
UNDER THE GUIDANCE OF
PROFESSOR JAI RAJ NAIR
M. P. BIRLA INSTITUTE OF MANAGEMENT
(ASSOCIATE BHARATIYA VIDYA BHAVAN)
BANGALORE – 560001
1
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
DECLARATION
I hereby declare that the research work embodied in this dissertation entitled
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED
SHIRTS ” has been carried out by me under the guidance and supervision of Professor Jai
Raj Nair, M.P.B.I.M., Bangalore.
I also declare that this dissertation has not been submitted to any University or Institution for the award of any Degree or Diploma.
Place: Bangalore
Date: 2nd June 2006
VIKRANT JAGANNATH
(O4XQCM6118)
2
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
CERTIFICATE
I hereby certify that the research work embodied in the dissertation entitled “CONSUMER
PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS ” has
been undertaken and completed by Vikrant Jagannath under my guidance and supervision.
I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA degree.
Place: Bangalore
(Prof. Jai Raj Nair)
nd
Date : 2 June 2006
3
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.
CERTIFICATE
I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by VIKRANT JAGANNATH under the guidance of, Professor Jai Raj Nair
M.P.B.I.M. Bangalore.
.
Place: Bangalore
Date : 2nd June 2006
(Dr. N. S. Malavalli)
Principal, MPBIM
4
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED