Preview

France Telecom Change Management

Best Essays
Open Document
Open Document
2833 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
France Telecom Change Management
Table of Contents

Introduction
The today´s time is coined by the change of the seller´s and buyer’s market. A constantly growing offer faces to a nearly stagnant market sphere stamped by strong competition. Products and services become more and more similar to each other and for every enterprise it shows a huge challenge to find a unique selling proposition to be able to contrast with the competition. By the hard competitive pressure an enterprises can get fast under the compulsion to move and must pursue certain changes to exist in the market. These changes can affect the employee too and put them again under huge stress. According to a study France stands above all especially in large-scale enterprises with his suicide rate worldwide at the third place.,
Especially conspicuously by his suicidal wave was the enterprise France Telecom which had registered 22 suicides only in 2008 and these rose perpetually.
This paper includes a brief introduction to two big changes inside France Telecom and the consequences for both of them. A clear connection between these changes can be seen between them. In addition, critical assessment of the latter change, Orange People Charter, will be shown within this assignment.

France Telecom Past & Present
France Telecom was founded in 1988 and has its domicile in Paris. Before 1988 the French telecommunication, “Direction Générale des Télécommunications”, was part of the post ministry. In 1990, France telecom went public. At this time the company was governmentally owned and France Telecom had a monopoly –position until 1998.
Today´s CEO is Stephane Richard. The company employs about 170,000 persons in 2013 and gained a turnover of 43,51 Billion Euro in 2012. It is the leading telecommunication provider in French and attends to 229.8 Million customers in 32 countries. Their business activities are offering and service for mobile phones, Internet, mobile Internet, IP televisions and landline.
Since 2012 the


References: Orange, CSR-reports. (2007-2012). Noudettu osoitteesta http://www.orange.com/en/responsibility/documentation/documentation Economist Orange Campus. (2011). Haettu 2013 osoitteesta http://www.orange.com/en/press/press-releases/press-releases-2011/10-000-managers-trained-at-Orange-Campus Orange People Charter Reuters. (2012). Haettu 2013 osoitteesta http://www.reuters.com/article/2012/07/06/us-france-francetelecom-idUSBRE8650XB20120706 Axel Springer AG Brändle, S. (2009). fr-online. Haettu 29. 06 2013 osoitteesta http://www.fr-online.de/wirtschaft/frankreich-suizide-bei-france-t-l-com,1472780,3126604.html brandsoftheworld Finkenzeller, K. (2009). rp-online. Haettu 01. 07 2013 osoitteesta http://www.rp-online.de/wirtschaft/beruf/stress-im-job-treibt-franzosen-in-selbstmord-1.2412429 Hahn, D handelsblatt. (2002). handelsblatt.de. Haettu 29. 06 2013 osoitteesta http://www.handelsblatt.com/archiv/rettungsanker-privatisierung-drastische-diaet-fuer-france-telecom/2213898.html%20.. Handelsblatt. (5. 12 2002). www.handelsblatt.de. Haettu 15. 5 2013 osoitteesta http://www.handelsblatt.com/archiv/rettungsanker-privatisierung-drastische-diaet-fuer-france-telecom/2213898.html iwpc Kaps, B. (2009). dw.de. Haettu 29. 06 2013 osoitteesta http://www.dw.de/suizid-serie-von-arbeitnehmern-rei%C3%9Ft-nicht-ab/a-4766064 Orange Orange. (2013). www.orange.com. Haettu 20. 6 2013 osoitteesta http://www.orange.com/en/group/France-Telecom-becomes-Orange Orange Spiegel. (21. 3 2002). www.spiegel.de. Haettu 15. 5 2013 osoitteesta http://www.spiegel.de/wirtschaft/france-telecom-realitaetsverlust-bei-michel-bon-a-188256.html Spiegel Spiegel. (2012). Spiegel Online Wirtschaft . Haettu 29. 06 2013 osoitteesta http://www.spiegel.de/wirtschaft/selbstmordserie-ermittlungen-gegen-ex-chef-der-france-telecom-a-842675.html Stern Umsetzungsberatung. (2013). www.umsetzungsberatung.de. Haettu 02. 06 2013 osoitteesta http://www.umsetzungsberatung.de/diagnose/typologie.php Wüpper, G Zeit, D. (2010). die zeit online . Haettu 28. 06 2013 osoitteesta http://www.zeit.de/2009/42/France-Telekom
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Financial Project
    • 1342 Words
    • 6 Pages

    Financial Project

    The telecommunication industry has experienced substantial growth during the last 20 years, and offers frequent technological upgrades that has enabled these companies to find new revenue sources and growth opportunities. The telecommunication industry is responsible for radio, television, and broadband services, but the biggest factor of their business is through the cellular telephone market, which has also grown at an incredible rate over the past 20 or so years. In this report, I will be comparing two of the biggest competitors in this industry, Verizon and Sprint.…

    • 1342 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS
    • 1548 Words
    • 6 Pages

    FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS

    The French telecommunication market is considered to be the largest in Europe with a valuation…

    • 1548 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Labor Supply Analysis: Chandler Macleod Group
    • 748 Words
    • 3 Pages

    Labor Supply Analysis: Chandler Macleod Group

    The research from Chandler Macleod Group (CMG) indicates that due to the global financial crisis and ineffective communication, employees are facing redundancy risk from employment, within a large number of them are planning for a new job. Based on the articles, there are two main types of job suppliers who are admin staff and generation Y facing the risk of employment. According to Olsen (2010) states that as a result of the employer’s insufficient treating; over half of the administration and office workers are planning to hunt for a job opportunity. On the contrary, most of reception staff choice to stay because of the encouragement and compensation from employer. Meanwhile, Clarke (2010) points out that the employment market of…

    • 748 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Omnitel Case Study Essay
    • 1165 Words
    • 5 Pages

    Omnitel Case Study Essay

    Omnitel entered as a cell phone operator in the Italian market in December 2000. The company introduced its service with plans that were very similar to the incumbent service provider, TIM. Omnitel’s perceived competitive edge was customer service focused on the areas of personal touch, low waiting time and one-stop calling for all questions. With this perceived advantage, Omnitel was targeting high value customers who wanted a better quality customer service than TIM what could provide. In the 6 months after the launch of their service, Omnitel was able to acquire 180,000 customers which accounted for a disappointing 4% market share.…

    • 1165 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Omnitel Case Study
    • 1543 Words
    • 7 Pages

    Omnitel Case Study

    Omnitel Pronto Italia (Italy’s second mobile phone service provider) is faced with an opportunity to introduce a new market driven strategy. One problem it faces is in differentiating itself from Telecom Italia Mobile (TIM), a state owned and operated provider who until Omnitel’s entrance into the market had a monopoly over the Italian telecommunications market. The second issue is implementing a pricing strategy and plans that TIM will not view as price cuts, ultimately setting off a price war.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Telefonica
    • 679 Words
    • 3 Pages

    Telefonica

    Spain’s Telefonica had the chance to start expanding globally thanked to two significant changes in the economic and political environment: privatization and deregulation. Telefonica was a typical state-owned national telecommunication monopoly when being established and then, the Spanish government privatized it and deregulated the Spanish telecommunications market. It means that Telefonica from a state-owned company became privately controlled. Government also reduced rules to open telecommunications market for more competition. For these reasons, Telefonica had a sharp reduction in the workforce, rapid adoption of new technology and focused on profits and shareholder value and also started expanding globally for growth.…

    • 679 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Week 4 Case Study
    • 339 Words
    • 2 Pages

    Week 4 Case Study

    1. What changes in the political and economic environment allowed Telefonica to start expanding globally?…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    British Petroleum's Marketing Strategy in a Changing Business Environment
    • 3965 Words
    • 16 Pages

    British Petroleum's Marketing Strategy in a Changing Business Environment

    Turner, C. (2005) 'The international strategies of Europe 's incumbent telecommunications operators: towards a strategic typology ', European Business Review, Vol. 17, Issue 4, pp. 340-351.…

    • 3965 Words
    • 16 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Vodafone Group PLC: Industry Background and History
    • 342 Words
    • 2 Pages

    Vodafone Group PLC: Industry Background and History

    Vodafone Group PLC is one of the leading mobile telecommunication companies in the world. It won the third mobile license in Australia in 1992 and by 1993 it had established Vodafone Australia and began actively marketing its digital mobile services (Vodafone, 2011). Vodafone first launched a wireless network under the brand name “Arena” in 1993, while Hutchison started under the brand name “Orange” says Business Monitor International Ltd (2008).…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Comparative Case Study of Vodafone & O2
    • 20742 Words
    • 83 Pages

    Comparative Case Study of Vodafone & O2

    Waverman, Leonard; Meschi, Meloria; Fuss, Melvyn; March (2005),” The Impact of telecoms on Economic Growth”, Vodafone Policy Paper Series. No.2…

    • 20742 Words
    • 83 Pages
    Good Essays
    Read More
  • Good Essays

    Omnitel Pronto Italia
    • 723 Words
    • 3 Pages

    Omnitel Pronto Italia

    Omnitel Pronto Italia Case Analysis Introduction Omnitel is a telecom company based in Italy, which had purchased the GSM license on Dec 1994. In a country where mobile phones are considered as a status symbol, Omnitel focuses on providing superior customer service and therby reducing churn rates. The company has a marketshare of 4% and is capable of giving Telecom Italia Mobile (TIM), the market leader, a close run for their money. The vision of Omnitel is to position cellular phone in a manner akin to wristwatch, which is personal and indispensable. Push Strategy by the monopoly market Leader TIM Vs Pull strategy of the new comer Omnitel: Telecom Italia with a 97% share of the 7.5% market penetration rate in Italy had a sole aim of maintaining their cash flows. Hence apart from a high priced talk plans (relative to European counterparts) in response to the new competitor, TIM decided to offer incentive to the dealers. TIM was also responsible partly to the Italian customer perception that mobile phones more of a status symbol than a necessity. Omnitel, after paying a price of GSM acquisition in 1994 had no intention of entering a price war with the market leader. Instead it positioned itself as a better customer service provider. Though this strategy helped to gain customer satisfaction and lower churn rate (12.5% Vs 22% of TIM) it did not result in sales volume. Hence there was a proposal of new campaign called Libero by its Marketing Director. Libero “Libero” a unique plan proposed by Bona keeping in mind the current market and usage of the cellular phone. Libero plan was structured to compete with TIM, the leaders with high market share. It revolutionized the approach from the telecom company as it offered the plan without monthly fee. Libero plan has customized call rates of Lit.1595 and Lit.195 during peak and off peak hours respectively. By eliminating the fee Omnitel wanted to increase the customer base as well as call volume. Despite of the fact that…

    • 723 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Omnitel Pronto Italia
    • 1428 Words
    • 6 Pages

    Omnitel Pronto Italia

    Telecom Italia. TIM had a customer base of over four million and held 97% of the market share.…

    • 1428 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Pest and Porter's Five Forces Analysis of Barclays Bank
    • 3881 Words
    • 14 Pages

    Pest and Porter's Five Forces Analysis of Barclays Bank

    CONTENTS Page Introduction............................................................................................................................ A I II 1 2 3 III 1 2 IV V VI 1 2 3 VII 1 2 3 4 B Observations ........................................................................................................... Background ............................................................................................................ A liberal legal framework ...................................................................................... Concessions ............................................................................................................ Authorizations ........................................................................................................ Declarations ........................................................................................................... A revised institut ional framework.......................................................................... The telecommunication administration.................................................................. The Telecommunication Regulatory Agency........................................................ Human resources.................................................................................................... International cooperation ....................................................................................... The current state of the telecommunication industry............................................. Fixed…

    • 3881 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Best Essays

    Vodafone/Exxonmobile Marketing Strategies
    • 3720 Words
    • 15 Pages

    Vodafone/Exxonmobile Marketing Strategies

    Vodafone Group Public Limited Company (Vodafone) is a British multinational telecommunications company that was founded in 1991 and headquartered in London, United Kingdom ("RTBot", 2012).…

    • 3720 Words
    • 15 Pages
    Best Essays
    Read More
  • Good Essays

    Valentino Chocolate
    • 643 Words
    • 3 Pages

    Valentino Chocolate

    Prices There is widespread price cutting in the industry. Production Factory machines often break down. Demand Demand for its Classic Bar is falling. Valentino’s new products, biscuits and cakes, are not selling well. Staff morale Sales staff are becoming demotivated.…

    • 643 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics