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Ford
Microeconomics of the Ford Motor Company
Final Paper – ECO201 14EW1
Karen J. Cassady
Southern New Hampshire University

Abstract:
(Brief Summary of paper aprox 150 words) to be added for final draft.

Introduction
The purpose of this paper will be to explain how the supply and demand as well as the elasticity of demand exists for the automobiles produced by the Ford Motor Company. The early history of the company through the present will be highlighted in an effort to show how the firm became a global leaders in the production of automobiles.

Ford Motor Company The firm that I have chosen for this paper is the Ford Motor Company. The Ford Motor Company has become one of today’s largest most profitable companies in the auto industry and has been family run for over 100 years (“Ford Motor Company,” 2014). The Ford Motor Company is headquartered in Dearborn, Michigan which is a suburb of Detroit. In 1901 Henry Ford made his first attempt in the auto industry. He started a company known as the Henry Ford Company on November 3, 1901 which was later sold to the Cadillac Motor Company in 1902. Mr. Ford retained the rights to his name and was able to establish The Ford Motor Company with initial investment of cash from prospective stockholders in 1903. Ford has contributed many firsts to the auto industry with such things as the first engine with a removable cylinder head in 1908 to the introduction of the assembly line in 1913, as well as the first car with a windshield. In later years he also brought to the industry improved safety with the redesign of the steering wheel the addition of rear seatbelts, even child proof door locks (“Ford Motor Company,” 2014).
The very heart of Ford Motor Company lay in Mr. Ford’s moving assembly line which he introduced at the Highland Park plant in 1913. This helped the company to far exceed the production capacity of its competitors while lowering the price of the finished



References: Ford Motor Company. (2014, September 14). In Wikipedia, The Free Encyclopedia. Retrieved 20:58, September 17, 2014, from http://en.wikipedia.org/w/index.php?title=Ford_Motor_Company&oldid=625517351 Historic Sites (2014). The Moving Assembly Line debuted at the Highland Park Plant. Retrieved from http://corporate.ford.com/our-company/heritage/historic-sites-news-detail/663-highlandpark Ford Crises of 1920-1921. (2007). Retrieved September 17, 2014, from http://strategosinc.com/ford_crises.htm Ford Richmond Assembly Plant-Operation during the 1930’s. Retrieved September 17, 2014 from http://fordmotorhistory.com/factories/richmond/operation_1930s.php Ford Richmond Assembly Plant-Ford’s Conversion to War Production. Retrieved September 17, 2014 from https://fordmotorhistory.com/factories/richmond/war_production.php Stock Tools & Information- Stock, Splits, and Spinoffs. Retrieved September 17, 2014 from http://corporate.ford.com/our-company/investors/splits-spinoffs

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