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Ford Marketing Plan

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Ford Marketing Plan
Ford Marketing Plan 2013 — Document Transcript * 1. 2013 Ford Edge Hybrid Jacquelyn Giardina, Chief Marketing Officer Chris Mowbray, VP Product Development Marjaun Bakhtiari, VP MKT Development Nicole Solano, Brand Manager Christina Keast, Director of Existing Research Elle How, Director of New Market Research MKT419 Professor Barretti Marketing Plan * 2. Table of Contents * 3. Executive Summary Page 1 Introduction Page X Company Description Page X Ford’s Values Page X Ford Today Page X Strategic Focus and Plan Page X Mission Page X One Team Page X One Plan Page X One Goal Page X Vision Page X Goals Page X Nonfinancial Page X Financial Page X Core Competencies Page X Situational Analysis Page X The Situational Analysis Page X Demands and Demand Trends Page X Technological Trends Page X Social and Cultural Factors Page X Demographics Page X Economic and Business Conditions Page X Legal Environment Page X Media Environment Page X SWOT Analysis Page X Strengths Page X Weaknesses Page X Opportunities Page X Threats Page X TOWS Analysis Page X Porter’s 5 Forces Page X The Industry Analysis Page X Current Standards Page X Current Industry Rankings Page X Future Industry Standards Page X The Competitor Analysis Page X Current Competitors Page X Future Competitors Page X The Company Analysis Page X Ford US Sales Page X Ford Focus Hybrid Page X Financial Help Page X The Future Page X The Customer Analysis Page X Current Page X Future Page X Product-Market Focus Page X Product Objectives Page X Features & Benefits Page X Marketing Objectives Page X Market 1 Page X Market 2 Page X Market 3 Page X Manufacturing Market Page X * 4. Page 1 Executive Summary * 5. Page 2 Introduction • Future consumer expectations • 2013 Hybrid Edge (name) • Features and benefits • Safety and efficiency • Ford’s goals for the Edge 2013 • 3 target markets Company Description Ford’s Values Ford Motor Company started out with Henry Ford’s passion of engineering and mechanics.
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