The primary audience is business owners that are involved with the pet industry in some manner. The purpose is to inform business owners of the growing industry that continues to profit off of luxury products. This summary would be featured in a newsletter sent out to big businesses that are involved in the pet industry. I chose this type of language to appeal to the more sophisticated business world. I believe businesses and companies will respond to this in a positive manner and will be quite interested in the possible opportunity to invest in. Summary:
In Andrew Martin’s article, “‘For the Dogs’ Has a Whole New Meaning” the author discusses the multi-billion dollar pet industry that is rapidly growing as a result of pet owners