Five Marketing Steps in Bowie State Expansion
Five Marketing Concepts That Will Ensure Expansion at Bowie State University
Darron L. Ponds
MKTG 538 (Marketing Management)
Bowie State University
Dr. Matthew Uzukwu, Professor
Date Submitted: May 9. 2012
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing as it applies to Bowie State University plays an integral part in the longstanding tradition and the growth of the university. In order to fully understand marketing you have to be aware that the ability to adapt and change is a major part of grasping and successfully competing in this global marketing society. Accountability in marketing is more important than ever today due to the tight economic restraints and an ever evolving society. Bowie State University realizes that they cannot spend large amounts of money on unproductive marketing campaigns, but in order to be successful an effective marketing plan must be in place. Bowie State University goal should be to create a strategic marketing plan that will have a measurable impact on obtaining and maintaining student enrollment at a minimal cost. There are critical marketing concepts such as relationship marketing, integrated marketing, internal marketing, interactive marketing and market adaptation that all play an important role, not only in society, but also in the development and success of Bowie State University and any other entity or corporation.
Relationship marketing is a type of marketing that puts an emphasis on consumer satisfaction and retention. It focuses on the longstanding relationship with the consumer rather than the prominent focus on an immediate sales transaction. With the growth of the internet in the past two decades, relationship marketing has continued to evolve and move forward as technology
Darron L. Ponds
MKTG 538 (Marketing Management)
Bowie State University
Dr. Matthew Uzukwu, Professor
Date Submitted: May 9. 2012
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing as it applies to Bowie State University plays an integral part in the longstanding tradition and the growth of the university. In order to fully understand marketing you have to be aware that the ability to adapt and change is a major part of grasping and successfully competing in this global marketing society. Accountability in marketing is more important than ever today due to the tight economic restraints and an ever evolving society. Bowie State University realizes that they cannot spend large amounts of money on unproductive marketing campaigns, but in order to be successful an effective marketing plan must be in place. Bowie State University goal should be to create a strategic marketing plan that will have a measurable impact on obtaining and maintaining student enrollment at a minimal cost. There are critical marketing concepts such as relationship marketing, integrated marketing, internal marketing, interactive marketing and market adaptation that all play an important role, not only in society, but also in the development and success of Bowie State University and any other entity or corporation.
Relationship marketing is a type of marketing that puts an emphasis on consumer satisfaction and retention. It focuses on the longstanding relationship with the consumer rather than the prominent focus on an immediate sales transaction. With the growth of the internet in the past two decades, relationship marketing has continued to evolve and move forward as technology