Oxfam and Apples marketing stratedgys
Private sector –
Apple:
Apple wasn’t as well-known as they are today. In fact, before the I-phone, apple only ever produced a sort of mac laptop, which didn’t help them at all in the long run. However, as the company started to grow and develop, they learned they needed tome survival strategies to stay in the field with all the other big players. The main way to do this, was to have a little market development, which was around the time the I-phone was even considered. It was to be the first smart phone of its time, an idea that many people hadn’t even considered until recently. The I-phone allowed Apple to get ahead of the game, and the future market, thus creating a massive revenue for them. They then went on to do some product-development, enough to advance the I-phone they had created to a few more stages. This continued on until the I-phone five c and s, which have only recently hit the market. Along the way, they delved into developing tablets, which further advanced there market, and they even started to develop on that product as well. The reason apple started to just, create different versions of the same product, was because they wanted to gain lifetime customers. Lifetime customers would allow them to always gain profit from that percentage of their customers, and as such, they would like to have a big number of them. It would also help their credibility. The more people they had that were continually buying their products, the better it would look on the company as a whole, and as such, more customers may have been brought in by this surge of reputation. They also helped sales, was by going into relationship marketing. A definition of relationship marketing would be this –
‘Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice,
Apple:
Apple wasn’t as well-known as they are today. In fact, before the I-phone, apple only ever produced a sort of mac laptop, which didn’t help them at all in the long run. However, as the company started to grow and develop, they learned they needed tome survival strategies to stay in the field with all the other big players. The main way to do this, was to have a little market development, which was around the time the I-phone was even considered. It was to be the first smart phone of its time, an idea that many people hadn’t even considered until recently. The I-phone allowed Apple to get ahead of the game, and the future market, thus creating a massive revenue for them. They then went on to do some product-development, enough to advance the I-phone they had created to a few more stages. This continued on until the I-phone five c and s, which have only recently hit the market. Along the way, they delved into developing tablets, which further advanced there market, and they even started to develop on that product as well. The reason apple started to just, create different versions of the same product, was because they wanted to gain lifetime customers. Lifetime customers would allow them to always gain profit from that percentage of their customers, and as such, they would like to have a big number of them. It would also help their credibility. The more people they had that were continually buying their products, the better it would look on the company as a whole, and as such, more customers may have been brought in by this surge of reputation. They also helped sales, was by going into relationship marketing. A definition of relationship marketing would be this –
‘Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
As a practice,