Finish Line is a premium retailer of athletic shoes, apparel and accessories, operating 637 Finish Line stores averaging approximately 5,400 square feet in 47 states, often mall-based. They also operates an e-commerce site, www.finishline.com, as well as mobile commerce via m.finishline.com. Finish Line stores generally carry a large selection of men, women and kids’ performance and athletic casual shoes, as well as an assortment of apparel and accessories…
In the mid 1900’s, there were not very many shoe stores that sold excellent running shoes. Phil Knight and his running coach, Bill Bowerman, changed the way people ran by selling shoes out the back of Knight’s car. Knight wanted people to be able to have a comfortable running shoe for a good price. Knight and Bowerman joined together to create a shoe company called Nike.…
He outlined a plan for breaking the records Adidas had on the running-shoe market by using cheap Japanese labor to make a cheaper, better-quality running shoe. In 1964 Knight and his former track coach, Bill Bowerman, each invested $500 to start Blue Ribbon Sports, which was the start of Nike. They had both shown dissatisfaction with running shoes and decided to try to improve on shoe design. In 1972 the first shoe to appear under the Nike brand, The Cortez, came about.…
In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports ' first employee, made his most durable contribution to the company in coming up with a new name, Nike, after the Greek goddess of victory. NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market.…
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mail-order system, opened the first BRS retail store and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them.…
I believe the most efficient strategy that will be the most beneficial to Finish brand is to widen their social media and public relations platform. More specifically, Finish should reveal and publicize proudly the performance rating of their products. In August 2010, a leading consumer publication ranked Finish Quantum detergent tablets “Number 1 among ADWDs in the U.S.; Finish Powerball Tabs were a very close second, with Cascade’s top-of-the-line product sitting in third place.” This is something that Finish should advertise to the world; this fact will definitely be eye opening to loyal cascade customers and make them rethink their purchase choices.…
The company was founded in1982 and opened more than 600 stores nationwide. The current athletic footwear industry offers a wide array of product segmentation. LFL specialized in athletic footwear, apparel and accessories. There were very few retails chains that specialize in athletic footwear for women exclusively. Competition consisted of department store and apparel specialty shops.…
The idiom “there are plenty of fish in the sea” is not literally true. In fact, the documentary, The End of the Line, has estimated that by approximately 2050, there will be no fish in the sea. Overfishing is a serious issue that involves taking wildlife at increasingly higher rates than the species can replace. Because this issue is hidden under waters, people do not realize the seriousness nor do they realize the consequences. This film highlights some of the well-known species, such as bluefin tuna and cod, which are likely to reach extinction if overfishing continues.…
Foot Locker Inc. is facing today what every company in the United States is facing. Due to the dwindling economic situation the company has seen a dramatic decrease in sales and is currently trying to restructure itself to be better positioned for the future. With competitors such as Finish Line moving in on its territory Foot Locker Inc. is faced with an ultimatum to change or risk dying out.…
The idea to start a shoe company first came in my head when I first bought Nike soccer shoe at the age of 18. To buy the shoe, I had to go to different stores but still couldn’t find the exact color I was looking for. Then I came home and bought it from official Nike online store. After that I asked myself what if I had a store where there are all different varieties of shoes in store. Then I started sharing my idea with my best friend, Stalin Gomes, who is currently studying at Bridgeport University in Connecticut and is also a founder of this company. He also shared a similar idea and we started working towards building our company in 2010. Then we named it “Athletic Footwear”. Our company 's USP is “The best you can have”. We are committed to provide our customers with varieties of top quality footwear. We are working with all the top athletic footwear brands like Nike, Adidas, Reebok, Puma, New Balance, Under Armour, Asics, Sketchers, Vans and Umbro to bring all the new gears to our customers. Our company 's marketing targets are runners, athletics, sneaker lovers and others. Our company 's top priority and goal is to provide the best customer service possible and going global.…
There is a line across the desktop in the middle. In most primary schools, when a pair of deskmates is a boy and a girl, they will carve such a line, as inviolable as the 38th Parallel, to divide the territory. There is an invisible line in the high school refectory. Boys and girls seat themselves in two parts of the room. The line is a tacit agreement on which concurred by them. There are quite a few lines, perceptible or imperceptible, that reflect the differences between male and female in nearly all aspects of life, no matter how old they are. Language is another field that proves the existence of sexual lines. It`s so easy to notice the line between men and women when it comes to the use of language, and such kind of sex difference seems to be a reasonable choice.…
Based in Beaverton, Oregon, and employing approximately 29,000 people worldwide, Nike Inc. is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities (Comtex, 2002; Nikebiz, 2007a).…
I saw him; I so him again! With white shinny top and bright red jeans. I never caught a sight of his face but I got a glimpse of his brown hair. I see him everywhere, in my dreams and nightmares. No one has ever seen me; no one knows I exit except from the birds, trees, sun, moon and my friend (who has been with me all my life and has thought me everything). I’ve been here since I was five I’ve learnt everything that my friend thought me, I don’t even know if I have family I am here all alone with my friend in the corner of the woods where no one ever comes I’ve never seen anyone around here till now. I do not know who he is I have seen him around. He does not know if am here. I wonder who he is, he looks like a normal human being. I think about him every day I wonder how he arrived here. I always wanted to meet people I want to know how other people are like, I want to see the world and live like a normal person. No one can see Destiny (my friend) only I can, she told me. Destiny is like my grandmother she doesn’t look old but she is probably the age of a grandma, I don’t say that, she does. She never opens up about my life she has never informed me about who I am and how I got here , she never tells me who my parents were or if I had any siblings. All she tells me is that she is my protector and when time comes, I will discover everything. She calls me Tiara. She taught me everything; she has even taught me how to climb up the full tree and jump of it without breaking my bones. Destiny says she will always support me and stay with me. She taught me how to be brave, strong and how to come over my fears. I have no fears except from the time, which will come and reveal all the secrets and the mysteries of my life. Destiny gave me permission to go and meet the stranger who I see every day. She said it would help me know humans more.…
Nike was founded in 1964 by Bill Bowerman and Phil Knight. ("Nike, inc. history," ) Bill Bowerman was a track coach at the University of Oregon and Phil Knight was a student and part of the track team at the University of Oregon. ("Nike, inc. history," ) For years, Bill Bowerman was always looking for ways to give his runners a competitive advantage, whether it be by energy drinks or providing his runners with shoes. He even came up with his own designs for shoes. Phil Knight was a finance major. ("Nike, inc. history," ) Upon completing his degree at Stanford University, Phil Knight sought out companies in Asia to produce running shoes that could compete with the German made running shoes in the United States. ("Nike, inc. history," ) Most companies did not want to hear his idea. Phil Knight’s big break came when the Onitsuka Company offered to make Knight a distributor of their Tiger shoe. Phil Knight accepted their offer and soon contacted his old coach Bill Bowerman, to have the Oregon runners try out the shoes. Bowerman not only accepted Phil Knights offer but he in turn suggested the go into business together. In 1964, Blue Ribbon Sports was formed.…
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States.…