FINAL TERM PAPER ON FRIENDS 1 
Submitted to:
Md. Tamzidul Islam (MTI)
Senior Lecturer
BRAC Business School
Date of Submission: 13/12/2013
Submitted by:
Section: 002
Name
ID
MD.RIFAT-BIN-RAHMAN
12204071
TABASSUM AMBREEN
11204031
MD. GIAS UDDIN
11204051
SHUVONKAR DAS
11204085
SHAHRUL HABIB
11204086
Letter of Transmittal
13th December, 2013
Md. Tamzidul Islam
BRAC BUSINESS SCHOOL
BRAC University.
Subject: Submission of a report on significant assessment on Pond’s marketing strategy.
Dear Sir,
As per your instructions of producing a group term paper, we would like to present our report titled. Significant assessment on Pond’s marketing strategy. This task gives us the opportunity to search one of the most important analyses which is very important in our practical life indeed. As well as we try to relate the topic with the practical knowledge.
The report focuses on the practical aspects of the functions of marketing strategy of Ponds our findings and analysis about these marketing plans and the overview of this organization. It was an interesting topic to work on and we have enjoyed the exploration phase for data collection as it has revealed a new area of knowledge. It will bring a lot of potentiality in our career.
We express our gratitude to you for letting us work on this topic and we hope that this report will meet your expectations.
Sincerely yours,
Name
ID
MD.RIFAT-BIN-RAHMAN
12204071
TABASSUM AMBREEN
11204031
MD. GIAS UDDIN
11204051
SHUVONKAR DAS
11204085
SHAHRUL HABIB
11204086
Acknowledgement
The successful finishing point of this report might never be achievable in time without the help of some persons whose inspiration, motivation and suggestion made it happen on time. We would like to express our gratefulness and enthusiastic respect toMd. Tamzidul Islam who always give us suggestion, advice,constructive criticism and guideline for making a successful term paper. We would also like to thank specially “Diya Ghosh” in charge of PondsHR department for his help,
Md. Tamzidul Islam (MTI)
Senior Lecturer
BRAC Business School
Date of Submission: 13/12/2013
Submitted by:
Section: 002
Name
ID
MD.RIFAT-BIN-RAHMAN
12204071
TABASSUM AMBREEN
11204031
MD. GIAS UDDIN
11204051
SHUVONKAR DAS
11204085
SHAHRUL HABIB
11204086
Letter of Transmittal
13th December, 2013
Md. Tamzidul Islam
BRAC BUSINESS SCHOOL
BRAC University.
Subject: Submission of a report on significant assessment on Pond’s marketing strategy.
Dear Sir,
As per your instructions of producing a group term paper, we would like to present our report titled. Significant assessment on Pond’s marketing strategy. This task gives us the opportunity to search one of the most important analyses which is very important in our practical life indeed. As well as we try to relate the topic with the practical knowledge.
The report focuses on the practical aspects of the functions of marketing strategy of Ponds our findings and analysis about these marketing plans and the overview of this organization. It was an interesting topic to work on and we have enjoyed the exploration phase for data collection as it has revealed a new area of knowledge. It will bring a lot of potentiality in our career.
We express our gratitude to you for letting us work on this topic and we hope that this report will meet your expectations.
Sincerely yours,
Name
ID
MD.RIFAT-BIN-RAHMAN
12204071
TABASSUM AMBREEN
11204031
MD. GIAS UDDIN
11204051
SHUVONKAR DAS
11204085
SHAHRUL HABIB
11204086
Acknowledgement
The successful finishing point of this report might never be achievable in time without the help of some persons whose inspiration, motivation and suggestion made it happen on time. We would like to express our gratefulness and enthusiastic respect toMd. Tamzidul Islam who always give us suggestion, advice,constructive criticism and guideline for making a successful term paper. We would also like to thank specially “Diya Ghosh” in charge of PondsHR department for his help,
References: Books and Articles: Business Week (1991), “Value-marketing”, Business Week, November 11, pp Grönroos, C. (1991), "The marketing strategy continuum: towards a marketing concept for the1990s", Management Decision, Vol. 29, pp. 7-13 Hart, S., Tzokas, N Kotler, P (2003), “Marketing Management”, Prentice Hall, New York, USA Kotler, P Monroe, K.B. (1991), “Pricing – Making Profitable Decisions”, McGraw-Hill, New York, New York,USA Websites: Woman Healthcare, 2008, “Anti-Aging skincare” retrieved from http://womens-health.healthcares.net/anti-aging-skin-care.php, April 13, 2008 Cosmetic Design, 2007, “Chemical Reaction: Skin Care: The Importance of Feel”, retrieved http://www.gcimagazine.com/articles/12308421.html, April 17, 2008 CustomerSat, “Derived Importance vs http://www.customersat.com, April 12, 2008 Global Cosmetic Industry, 2007, “Anti-aging: Beyond Wrinkles”, retrieved from http://www.gcimagazine.com/articles/5118181.html, April 16, 2008