Final Project Report
GUIDE CERTIFICATE
This is to certify that ASHISH RANA from M.B.A. 4rd semester bearing university roll number -611012045 has completed his Final project Report under my guidance.
Project Guide
(MR. NAVEEN SIR)
Signatur
ABSTRACT
“A study on the customer perception of mobile phone service providers with special reference to BSNL” is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services.
The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100.The target respondents were the customers of AIRTEL, AIRCEL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode.
From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of value added services and add-on card features has also added to its success. AIRCEL’s call tariff and its early entry into the market and its SMS facilities has made customers choose its service.
It is also found
This is to certify that ASHISH RANA from M.B.A. 4rd semester bearing university roll number -611012045 has completed his Final project Report under my guidance.
Project Guide
(MR. NAVEEN SIR)
Signatur
ABSTRACT
“A study on the customer perception of mobile phone service providers with special reference to BSNL” is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services.
The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100.The target respondents were the customers of AIRTEL, AIRCEL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode.
From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of value added services and add-on card features has also added to its success. AIRCEL’s call tariff and its early entry into the market and its SMS facilities has made customers choose its service.
It is also found
References: 1. David A. Aker, V Kumar and George S.Day (2002),” Marketing research”, John Wiley & sons , Seventh Edition 2