Tide Laundry Detergent
American Intercontinental University
Unit 4 Individual Project
MKTG 205 – Principles of Marketing
8-12-2011
Abstract
This paper is a marketing plan for Tide laundry detergent. It will start out introducing Tide giving a brief description of the situation analysis, marketing strategy. It will give an overview of the product and service and strategies to consider. What Tide’s pricing strategy they use and talk about their distribution channels. This paper will give an overview of integrated marketing communications. Explain what their promotion mix strategy is and what promotional tools they use for advertising.
.
The Marketing Program for Tide
Introduction
The manufacturing company for Tide has learned how to market this great product, by having many loyal consumers. They are a very innovative company always coming out with something new to keep the consumers interest. They are good at knowing what their consumers want and delivering on that. They listen to their consumers and everyone works together to make their consumers happy.
Definition of Marketing The definition of marketing that I gathered from the resources that I used is that marketing is everything you do to get your product or service in front of potential customers and make them want your product or service. This all determines how the product or service is distributed as far as pricing, packaging and place and how you promote the product or service
Introduction of Product/Service
The product that will be discussed is Tide laundry detergent, the company was founded in 1946. They have been dedicated to helping families care for their clothes for over 60 years. (Proctor & Gamble 2011) Their manufacturing company is Proctor and Gamble and they make a lot of different products anything from household care and health and beauty products. They are good at marketing Tide, they make sure that they research and find out what the consumer needs and wants. They seem to
Unit 4 Individual Project
MKTG 205 – Principles of Marketing
8-12-2011
Abstract
This paper is a marketing plan for Tide laundry detergent. It will start out introducing Tide giving a brief description of the situation analysis, marketing strategy. It will give an overview of the product and service and strategies to consider. What Tide’s pricing strategy they use and talk about their distribution channels. This paper will give an overview of integrated marketing communications. Explain what their promotion mix strategy is and what promotional tools they use for advertising.
.
The Marketing Program for Tide
Introduction
The manufacturing company for Tide has learned how to market this great product, by having many loyal consumers. They are a very innovative company always coming out with something new to keep the consumers interest. They are good at knowing what their consumers want and delivering on that. They listen to their consumers and everyone works together to make their consumers happy.
Definition of Marketing The definition of marketing that I gathered from the resources that I used is that marketing is everything you do to get your product or service in front of potential customers and make them want your product or service. This all determines how the product or service is distributed as far as pricing, packaging and place and how you promote the product or service
Introduction of Product/Service
The product that will be discussed is Tide laundry detergent, the company was founded in 1946. They have been dedicated to helping families care for their clothes for over 60 years. (Proctor & Gamble 2011) Their manufacturing company is Proctor and Gamble and they make a lot of different products anything from household care and health and beauty products. They are good at marketing Tide, they make sure that they research and find out what the consumer needs and wants. They seem to
References: AIU Online. (2011). MKTG205-1103A-210: Unit 3: Marketing Principles. [Multimedia presentation] Retrieved from AIU Online Virtual Campus Kerin, R., Hartley, S., Rudelius, W., (2011) Marketing, 10th Edition (online version) Retrieved from http://mycampus.aiu-online.com, Chap 1-3 Kerin, R., Hartley, S., Rudelius, W., (2011) Marketing, 10th Edition (online version) Retrieved 8/10/ 2011 from http://mycampus.aiu-online.com, Chap 13, 14 (2011) Tide Laundry Detergent Retrieved by http://www.tide.com/en-US/productLanding.jspx