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Feasibility Study

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Feasibility Study
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ENT3003

Entrepreneur Skills

Roger Duquesnay 0905710

Nickisha Hylton 0901186

O 'neil Martin 1106600

Godphey Sterling 0411373

Richard Xymnies 0902196

Lecture: Georgia Williams-Robinson

University of Technology Jamaica

Introduction

This business will provide computer repair service to PC owners using mobile Repair technicians. The name of this business will be "PC Repairs to Go". The tagline for the business is "Speedy PC repairs, call us and we 're there". The startup area for the business selected is the corporate area of Kingston and St Andrew. The ideal business location should have easy access roads that branch out to provide many route to allow mobile technicians to bypass or go around routes that have traffic. A central location in the corporate area for starting out would be ideal, the location chosen is in The Bargins mall, Half way tree. The mission statement will be “To provide a speedy mobile PC repair service(and/or Technical support) that will fix and maintain the computer systems of the corporate and rural communities of Jamaica.”. The vision statement will be “Providing Jamaica with the best PC repairs and Technical expertise on demand.”.

The business will be a partnership with the Following: Roger Duquesnay, Nickisha Hylton, O 'neil Martin, Godphey Sterling and Richard Xymnies.

Objectives:

To define the target market for PC repair services by PC owners

a) Demographics(Age and Occupation)

To determine the nature of the competition for PC repair services

a) Who are the competitors

b) How they supply the service

c) Their strengths and weaknesses

To determine the current potential demand

a) Price

b) Quality of current service

To Identify the best mode of transportation for the service

a) Cost

b) Speed of mode of Transport

To determine the most suitable methods of advertising

Population and Sample:

The questionnaire



References: Statistical Institute of Jamacia. Population and Housing Census 2011, Jamaica. General Report Volume 1. Retrieved from http://www.jis.gov.jm/pdf/General%20Report%20Census %202011%20Revised%20Copy%20Oct.%2019.pdf [->0]at 9:05am February 25, 2013. PDF to Word[->1] [->0] - http://www.jis.gov.jm/pdf/General%20Report%20Census%202011%20Revised%20Copy%20Oct.%2019.pdf [->1] - http://pdfonline.blogspot.com

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