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Fast Food and Burger King

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Fast Food and Burger King
International Business Assignment

Abstract

Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades, Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami, Florida in 1954, the company first started its menu dominantly of burger, fries, and soft drink. Since the restaurant grows, Burger King expanded the breadth of its menu by adding various non-beef items like chicken, fish and veggies sandwiches, a breakfast menu, salads and non-soft drink beverages. In this paper, there will be an analytical discussion about the operation of Burger King around the world. This assignment will focus on how international developments have provided opportunities and challenge to the Burger King, and how the company has responded. This assignment will also cover one of issues that Burger King has been dealing counter by a logic reasoning and evidence analysis.

Table of Contents

1. Introduction to company 4

- Company Background 4 - Company Facts and Figures 5

2. The operation of company 6

- Type of Restaurant 6 - Target Market 7 - Strength, Weakness, Opportunities, Threat of the Company 8

3. International Market 10

- Franchising 10 - Cultural Impact 11

4. International Development 11

- International Development Opportunities 11 - International Development Challenge 12

5. Conclusion 14

6. Reference 16
Introduction to company

- Company Background

Burger King Corporation is the second largest fast food hamburger company in the world. Located in all 50 U.S. states and more than 65 international countries around the world, the Burger King operates more than 11,100 restaurant around the globe. The company serves 15.7 million customers each day and over 2.4 billion burger
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