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External Internal Management Paper

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External Internal Management Paper
External/Internal Factors of Management
Amazon.com is a Fortune 500 company out of Seattle that began doing business via e­commerce on the World Wide Web in July 1995. Today Amazon.com is a customer­centric company, which endeavors to offer its customers the lowest prices on just about anything online. Amazon.com and other retailers offer millions of unique, new, refurbished and used items from which to choose. Amazon.com, through the use of the four functions of management incorporate planning, organization, leading, and control of the market with their global website and change the way the world shops. Through their online store and using today’s high­tech technology they have shown the world a new form of sales and have become one of today’s biggest online stores.
Globalization
Amazon.com has taken two steps to ensure it has some breathing room between itself and the burgeoning list of competitors in the e­Book e­Reader marketplace.
Amazon.com lowered the price of the bestseller Kindle as well launching the
Kindle DX with U.S. and International Wireless now enables readers to wirelessly download content in over 100 countries and territories. The product will be aimed at U.S. Consumers who want the freedom to use their e­readers overseas as well as eager consumers outside the U.S. who have had limited e­reader choices to date Kindle “global edition” is powered by AT&T. Amazon.com was partnering with
Sprint as their wireless partner when the first Kindle was launched using “Whisper sync.” AT&T has a network of global partners who come together to provide AT&T customers global cell phone reach. The difference is that Amazon foots the bill for the bandwidth (upfront) used to download books. In the case of downloading newspapers, the cost is passed on to the customers who pay about
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