Executive Summary: The Devil Continues to Wear Counterfeit Prada
Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”
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, (2015) "Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”", Journal of Consumer Marketing, Vol. 32 Iss: 3
DOI
http://dx.doi.org/10.1108/JCM-05-2015-031
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The fulltext of this document has been downloaded 49 times since 2015
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Emerald Group Publishing Limited
Article
title
Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”
Section:ChooseTop of pageExecutive summary of “Dev... <<
Article Type: Executive summary and implications for managers and executives From: Journal of Consumer Marketing, Volume 32, Issue 3
This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present.
The problem of counterfeiting has grown to a degree that fake products account for a significant percentage of global trade. It is rampant within numerous product categories and is of a huge concern to manufacturers and brand managers alike. Loss of corporate revenues negatively affects economic growth, ensuring that the issue is also salient at the government level.
Recent years have seen that counterfeiting become a major worry for luxury brands. Consumption of such brands has proliferated, and availability of forged imitations has risen accordingly. Commentators note the ease in which luxury brands can be copied cheaply and sold for a sizeable profit.
Demand for counterfeit luxury brands is considerable both in Taiwan and Mainland China. The market is especially lucrative in Taiwan, where Chinese consumers see
Article Options and Tools View: Abstract
Add to Marked ListDownload CitationTrack Citations
Author(s):
Citation:
, (2015) "Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”", Journal of Consumer Marketing, Vol. 32 Iss: 3
DOI
http://dx.doi.org/10.1108/JCM-05-2015-031
Downloads:
The fulltext of this document has been downloaded 49 times since 2015
Publisher:
Emerald Group Publishing Limited
Article
title
Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”
Section:ChooseTop of pageExecutive summary of “Dev... <<
Article Type: Executive summary and implications for managers and executives From: Journal of Consumer Marketing, Volume 32, Issue 3
This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present.
The problem of counterfeiting has grown to a degree that fake products account for a significant percentage of global trade. It is rampant within numerous product categories and is of a huge concern to manufacturers and brand managers alike. Loss of corporate revenues negatively affects economic growth, ensuring that the issue is also salient at the government level.
Recent years have seen that counterfeiting become a major worry for luxury brands. Consumption of such brands has proliferated, and availability of forged imitations has risen accordingly. Commentators note the ease in which luxury brands can be copied cheaply and sold for a sizeable profit.
Demand for counterfeit luxury brands is considerable both in Taiwan and Mainland China. The market is especially lucrative in Taiwan, where Chinese consumers see