Event Marketing
Event Marketing
Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose.
Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events, trade shows and corporate meeting among other events.
Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event, Musical festival) to promote a social cause, a product or an organization
Event marketing is one of the fastest growing fields in marketing and advertising today. It's everywhere you look in today's culture although; you probably don't readily recognize the majority of the event marketing programs when you see them. That's because there are many flavors to event marketing and there are no hard rules about what exactly is and isn't event marketing.
Market managers get the chance to run local programs in one city (sometimes in several cities if they are close together). Bacardi, Marlboro, Red Bull, Pepsi, and just about any liquor and tobacco brands run in-market programs all the time. It's not year round employment but, you can stay at home and avoid prolonged time away from family, friends, or pets.
An event marketing program can be a nationwide tour, regional program, or it may be focused upon one key market. Major cities like New York, Miami, and Chicago have dozens of local marketing programs going at any given time. Less populated states such as Iowa or Idaho or smaller cities usually have fewer local programs targeting them. National tours can follow some larger event such as NASCAR or Ozzfest or, they may hit a series of events or festivals across the country that offer the opportunity to connect with potential consumers. Most music concerts out there today involve a sponsorship or two of some kind and, along with that tour sponsorship comes an event marketing program that samples or interacts with concertgoers, exposing them to the sponsor's
Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose.
Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events, trade shows and corporate meeting among other events.
Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event, Musical festival) to promote a social cause, a product or an organization
Event marketing is one of the fastest growing fields in marketing and advertising today. It's everywhere you look in today's culture although; you probably don't readily recognize the majority of the event marketing programs when you see them. That's because there are many flavors to event marketing and there are no hard rules about what exactly is and isn't event marketing.
Market managers get the chance to run local programs in one city (sometimes in several cities if they are close together). Bacardi, Marlboro, Red Bull, Pepsi, and just about any liquor and tobacco brands run in-market programs all the time. It's not year round employment but, you can stay at home and avoid prolonged time away from family, friends, or pets.
An event marketing program can be a nationwide tour, regional program, or it may be focused upon one key market. Major cities like New York, Miami, and Chicago have dozens of local marketing programs going at any given time. Less populated states such as Iowa or Idaho or smaller cities usually have fewer local programs targeting them. National tours can follow some larger event such as NASCAR or Ozzfest or, they may hit a series of events or festivals across the country that offer the opportunity to connect with potential consumers. Most music concerts out there today involve a sponsorship or two of some kind and, along with that tour sponsorship comes an event marketing program that samples or interacts with concertgoers, exposing them to the sponsor's