Preview

Evaluate the Relative Importance of Corporate Social Responsibility Relative to Other Corporate Objective

Good Essays
Open Document
Open Document
947 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Evaluate the Relative Importance of Corporate Social Responsibility Relative to Other Corporate Objective
Q2) “Evaluate the relative importance of corporate social responsibility relative to other corporate objective” (40 Marks)
Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social, environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons, like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives, corporate objectives are a quantifiable statement of a business’s goals which should include measurable targets. Essay will look to examine the relative importance of CSR in relation to other corporate objectives.
Many companies underlying corporate objective is profit maximisation, with this goal ranking higher than any other. This party due to the share holder value theory which makes profit a priority, therefore resulting in many firms questioning whether to become more socially responsible is worth the additional costs which would result in reduced profit for the company and key stakeholder’s groups. Primark offers a perfect example to this point, Primark is a retail firm in which offers exceptionally low prices through exploiting cheaper labour from abroad. If the company was to become more socially responsible they would have to sacrifice their unique selling point of low prices which may cause the company to fail. Thus proving how many businesses will see little importance in CSR relative to profit maximization.
On the other hand companies whose key corporate objective is profit maximisation should take into account that CSR represents a long term commitment which can help to improve reputation and image of the company. This is due to consumers becoming more and more aware and concerned over where goods are sourced from and how they are made. CSR is therefore likely to route to profit maximization in the long term due to consumers now looking for

You May Also Find These Documents Helpful

  • Powerful Essays

    Primark's Irresponsibility

    • 2638 Words
    • 11 Pages

    Many companies fail to imply a good effective CSR to a business and this can have an overall effect on the company’s process. CSR is basically for a company to have an overall positive impact on the environment, consumers, employees, stakeholders and communities. I will be discussing and implying sources and concept to my chosen company Primark and discuss where they failed to add CSR to their company. A good use of CSR in a company can be the fulfilment of social or environmental goals, as opposed to a business that tries to achieve its financial goals while minimizing any negative impact on society or the environment. These businesses are called Social Enterprises.…

    • 2638 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Coca Cola Ethics Issues

    • 1698 Words
    • 7 Pages

    2.2 Assume you have become the CEO at Coca Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, government s and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?…

    • 1698 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Business Case of Csr

    • 1663 Words
    • 7 Pages

    Customers, employees rather than only the financial share holders perspectives and interests. This commitment to the CSR from the business managers -no matter under the pressure of groups or in the absence of pressure groups- has a contrast with the money making philosophy of business which requires maximation of profits. This is where the argument emerges and the business case of CSR is questioned. In fact debates on business case of corporate social responsibility is one the most controversial issues of CSR. The literatures and empirical studies haven’t come to a common agreement if there is a business case for the CSR or not. I think when the benefits of CSR goes only to the society rather that to the company or the business which is socially responsible, the business case of CSR would be under a question mark. In terms of profitability this fact justifies if managers are not interested in being socially responsible to some extent.…

    • 1663 Words
    • 7 Pages
    Better Essays
  • Good Essays

    The article focuses on why companies engage in corporate social responsibility and the costs and benefits that may result. The many reasons that motivate companies to include CSR in its operations range from wanting to be good global citizens, trying to look good in the eyes of different stakeholder groups, trying to retain employees, drawing consumers to buy a company’s products or services, environmental concerns, or trying to reduce being the target of additional regulations. Identifying costs and benefits and estimating costs and benefits are measurements that may be useful to managers in their assessment of CSR. There were various examples illustrating the measurement of CSR costs, i.e., cash contributions less the reduction in taxes, product contributions and product cost in terms of labor, materials and overhead, opportunity costs like investments that may have yielded more return than the cash or product contributions. CSR benefits were also presented with examples like tax credits to companies for sustainability efforts and using “green” materials and practices in construction of buildings. Free advertising as a result of some corporate good deeds is beneficial in terms of reputation and maybe even sales. Recruiting and retention of employees can be a benefit by having motivated and loyal employees that want to work for a company that’s recognized as “socially responsible.”…

    • 510 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    A lot of organisations highlight in their annual reports the progress they’ve made against various Corporate Social Responsibility (CSR) metrics. Very commendable, but it’s important to dig deeper beyond the glossy brochures and corporate fanfare. Increasingly social-economic factors come in to play, creating a conflict of priorities opposite financial metrics.…

    • 1888 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Csr and Branding

    • 2234 Words
    • 9 Pages

    Even though CSR activities are increasing among today´s organizations there is still lack of a general universally definition of this concept (Crowther and Capaldi, 2008). But in a broad perspective CSR is understood and described as the way companies integrate social, economic and environmental matters into their internal organization (values, culture, decision making and strategy), which leads to establishment of better society, wealth and better practices within the company (Horrigan, 2010). Considering the breadth of CSR it can subsequently be described in many different names: corporate responsibility, corporate sustainability, corporate accountability, corporate citizenship, sustainable development etc (Benn and Bolton, 2011). In a shorter explanation, CSR can therefore be explained as the relationship between a corporation and its stakeholder (Crowther and Capaldi, 2008).…

    • 2234 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    For my purpose here, I would like to examine the case for which the two views of Corporate Social Responsibility (CSR) are positioned in. One of these viewpoints is that CSR is practiced ethically in businesses simply because it is the right thing to do, through being moral and just by following a Values-based management system. The other perspective on CSR is that it is simply a ‘do-gooder’ ploy, and that it is only practiced within firms to impress society and those around them.…

    • 2731 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Each company is at variance in how it implements corporate social responsibility, if it does so at all. The differences depend on such factors as any particular company’s size, the particular industry involved, the firm’s business culture, stakeholder demands, and how historically progressive the company is in engaging CSR. Some companies focus on a single area, which is…

    • 12062 Words
    • 49 Pages
    Powerful Essays
  • Good Essays

    Corporate Social Responsibility (CSR), which started voluntarily in some companies, caught on with the corporate world over the last few decades. CSR became a norm as per few countries' corporate governance codes. Many other countries are also contemplating inclusion of CSR initiatives as a standard corporate governance practice. It has become a competitive necessity rather than a nicety, which it used to be. Companies saw the benefit. Shareholders supported the initiatives. Stakeholders appreciated the initiatives. However, as Adam Smith observed, "It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own self-interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages." The intriguing question however is, why a retailer should support CSR blowing up millions of pounds. After all, it is not manufacturing anything to justify the shareholders' money allocated for CSR initiatives. This case study illustrates the issue with Tesco, UK's top retailer.…

    • 435 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Idowu and Papasolomou (2007) examined the motivations behind the issuing of CSR reports by UK companies, and more specifically whether they were based on good intentions or false pretences. The authors find that the “respondent companies genuinely believe that to be socially responsible is good for business” (Idowu and Papasolomou, 2007, p. 145). Although the reasons differ, there is a belief within these companies that “any resources companies devote to undertaking CSR programs, they believe will sooner or later be recouped…” (Idowu and Papasolomou, 2007, p. 145). Some of the reasons given for the use of CSR include informing stakeholders, transparency, and deriving positive public relations benefits. The argument that…

    • 1191 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    recognised, there has been growing interest in corporate social responsibility (CSR). Business for Social Responsibility (BSR) defines CSR as “achieving commercial success in ways that honor ethical values and respect people, communities, and the natural environment.” Over 90% of the Fortune 500 companies engage in CSR, and CSR investments amount to substantial proportions of many of these companies’ profits (Luo & Bhattacharya, 2006). CSR concerns not only the stakeholders in the social and environmental dimensions, but is potentially decisive to a company’s performance. Hence, companies view it as a strategic tool that can play a crucial role in profit maximisation (Hartmann, 2011).…

    • 1593 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    In recent decades the notion of Corporate Social Responsibility (CSR) has evolved to be a strong strategy for businesses to survive in a brutal market environment. In a world where market’s shift and consumers’ preferences become more erratic and complex, adopting CSR strategy is a powerful tool for survival. CSR is a concept whereby firms integrate social and environmental concerns in their business operations and in their communication with stakeholders on a voluntary basis. The value of CSR is being recognized globally by organizations both big and small to leverage competitive advantage through efficient business practices, transparency in business processes, improved corporate image, satisfied customers, employee loyalty and hence improving their bottom lines. Recent researches by JWT Intelligence in the UK, US and Canada show that majority of consumers seek brands with socially responsible values and most consumers are skeptical about companies’ efforts in this area. Therefore it is easy to infer that many businesses could harm their profitability by failing to display that they are genuinely committed to CSR. ( Saul, David. Business Environment. N.p.. Web. 19 Nov 2012. )The requirement for CSR to take root in our corporate culture is all the more acute given the prevailing economic and social conditions of Pakistan. Therefore by choosing this topic for our case we hope to study how a large corporation like Engro adopts CSR and its impact on the organisation’s overall performance.…

    • 521 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    CSR in companies

    • 1539 Words
    • 5 Pages

    Conventionally, Corporate Social Responsibility (CSR) was defined as actions businesses take to improve society’s welfare (McWilliams and Siegel, 2011). Currently, CSR has expanded into developing new business models that honor human rights, combat societal and environmental challenges, and profit companies at the same time (“Business case for CSR”, 2013). CSR also emphasizes on engaging shareholders in decision-makings, to help better manage the company (“Business case for CSR”, 2013). While CSR is gaining popularity, especially amongst larger companies, the extent to which CSR benefits a company’s performance still remains highly contested. Although there seems to be a conflict of interest between practicing CSR and maximizing profit, a closer inspection would reveal benefits of practicing CSR in terms of enhancing companies’ performances. This essay aims to analyze how companies are impacted by their CSR practices, focusing particularly on the fiscal effects. These effects, which are often beneficial to companies, include lowering costs, helping companies attract and retain better employees, building stronger relations with stakeholders, and helping improve and secure company’s reputation.…

    • 1539 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Strategy and Culture

    • 1557 Words
    • 7 Pages

    CSR is mainly concerned with giving back to the society, that is, the environment within which the business operates. CSR is not only involved with what the business does with the profits, but also how the business has made its profits in the first place. It aims to meet and exceed the stakeholders’ expectations (Johnson, et al., 2005)…

    • 1557 Words
    • 7 Pages
    Best Essays
  • Better Essays

    Businesses are not created out of vacuum. They come in to existence and operate from the efforts of labor and use of natural resources from local communities. Industrial development without CSR commitment causes depletion of natural resources and adversely effects environment with pollution and global warming which affects future generations. Moreover, in some developed countries, there may be laws and regulations requiring businesses to comply with minimum CSR commitments and violation of these requirements can subject businesses to penalties.…

    • 1386 Words
    • 6 Pages
    Better Essays