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Ethics paper
Ethics Reflection Paper
Jocelyn Santiago
STR/581
March 26, 2013
Julie Olsen

Ethics Reflection Paper
This paper outlines the role of ethics and social responsibility in developing a strategic plan considering stakeholder’s needs. According to (Pearce, & Robinson, 2013, p.78) “Ethics refers to the moral principles that reflect society’s beliefs about the actions of an individual or group that are right and wrong.” Ethical rules may vary across the world; however some legislation enforces standards within the business.
The company’s credibility is based upon the moral and ethical standards it projects. Ethical conduct is also used within an organization to provide guidance to staff, reduce legal liability and promote consistency (Pearce, & Robinson 2013). A business is defined by its mission; a mission in turn is the company’s approach to social responsibility. The utilitarian approach of ethics focuses on providing the greatest amount of good for the largest number of people.
Making a decision of maintaining rights of individuals and groups some managers may use the moral rights approach. Equity is at the core of the social justice approach. “By choosing proper behaviors, employees help to build an organization that can be respected and economically viable in the long-run” (Pearce, & Robinson, 2013, p. 84)
According to (Pearce, & Robinson, 2013, p. 52) “Corporate social responsibility is the idea that a business has a duty to serve society in general as well as the financial interests of its stakeholders.”(Pearce, & Robinson, 2013, p. 52)
Dividing the stakeholders into two distinct groups, internal and external, despite its numerous situations a company can determine how to meet its social responsibility. There are four types of social commitment that strategic managers must consider: economic, legal, ethical, and discretionary social responsibility. Maximizing profits is at the core of economic considerations while



References: Pearce, J.A &Robinson, R.B. (2013). Strategic Management: Planning for Domestic and Global Competition (13th ed.). Retrieved from The University of Phoenix eBook Collection database University of Phoenix. Hitachi Data Systems. Retrieved from University of Phoenix, STR-581 website .

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