Environmental Scan
Running Head: Environmental Scan
Pamela Y. Campbell
February 4th, 2013
Environmental Scan
MGT/498
Instructor Peter Baverso
One The two companies that were researched were Starbucks and Apple using an environmental scan. Starbucks is a company located in Seattle Washington that originated in 1971. The purchase high quality bean coffees and sell them along with fresh, rich-brewed, Italian style espresso beverages, pastries, and confections and coffee related accessories and equipment (starbucks.com). Starbucks is an organization that is known throughout the world with over 17,000 stores the relationship that is built with customers and employees are outstanding. Starbucks specialize in cold and hot coffee and smoothies for the health conscious customer. Some of the factors that can influence Starbucks internally and externally are competitors, customers. Suppliers, technological, environment, and legislation. According to (e-imports.com) coffee statistics show that Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market with coffee shops set to exceed approximately 50,000 by the end of 2012. The tool that is used for the environment scan is the SWOT analysis. Apple Inc. is an American corporation that designs and sells consumer software, and personal computers. Apple has been the world’s second largest information company and third largest mobile company. Apple has 394 retail stores in fourteen countries as well as the online store and iTunes store making it the second largest publicly traded corporation with an estimated value of 14 billion as of January 2013(www.apple.com).Some of the factors that influenced Apple internally and externally are the engagement an design of the development and marketing of personal computers and the employment of over 32,000 employees that make their business successful.
Two
Strengths of Starbucks & Apple Starbucks main focus is to provide
Pamela Y. Campbell
February 4th, 2013
Environmental Scan
MGT/498
Instructor Peter Baverso
One The two companies that were researched were Starbucks and Apple using an environmental scan. Starbucks is a company located in Seattle Washington that originated in 1971. The purchase high quality bean coffees and sell them along with fresh, rich-brewed, Italian style espresso beverages, pastries, and confections and coffee related accessories and equipment (starbucks.com). Starbucks is an organization that is known throughout the world with over 17,000 stores the relationship that is built with customers and employees are outstanding. Starbucks specialize in cold and hot coffee and smoothies for the health conscious customer. Some of the factors that can influence Starbucks internally and externally are competitors, customers. Suppliers, technological, environment, and legislation. According to (e-imports.com) coffee statistics show that Specialty coffee sales are increasing by 20% per year and account for nearly 8% of the 18 billion dollar U.S. coffee market with coffee shops set to exceed approximately 50,000 by the end of 2012. The tool that is used for the environment scan is the SWOT analysis. Apple Inc. is an American corporation that designs and sells consumer software, and personal computers. Apple has been the world’s second largest information company and third largest mobile company. Apple has 394 retail stores in fourteen countries as well as the online store and iTunes store making it the second largest publicly traded corporation with an estimated value of 14 billion as of January 2013(www.apple.com).Some of the factors that influenced Apple internally and externally are the engagement an design of the development and marketing of personal computers and the employment of over 32,000 employees that make their business successful.
Two
Strengths of Starbucks & Apple Starbucks main focus is to provide
References: www.apple.com www.greenbiz.com www.investodopedia.com www.insidecrm.com