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Enterprenuership

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Enterprenuership
MOODULE: ENTREPRENUERSHIP AND INNOVATION

COURSE CODE:
STUDENT ID: 14136200

STUDENT NAME OKALLA WINNIFRED

LECTURER: DR ROD SHELTON

Business Name: Winnys sensation food
Proprietor’s Name: Miss Winnifred koala

Business Form
Winnys sensation food will be established with the ownership structure of the sole business with single ownership

Business Activity
In Coventry, “City centre” is one of the major tourist places,at which Winnys sensation food will serve a unique and distinct kind of restaurant food service to its customers.This will be a restaurant with a comfortable,family oriented and sporty theme,which will attract local population and tourists.The restaurant will operate as a full service restaurant,serving western style foods and African dish such as Jollof rice, Yam Delight,Ogbono soup,Afang Soup,Egusi(melon) soup,Plantain porridge,Pepper-soup,Beans and yam,Bitter leaf e.t.c including family and fine dining.

The family dining will be made up of array of breakfast,lunch and dinner items,served throughout the day.while the menu will mostly include western style food,it will also be flavoured with the theme of Coventry.

Fine dinning menu will include gourmet specialities to fulfil the ultimate dining pleasure. the menu will be augmented,with different types of liquor,beers,wines and several other items complementing the menu and improve the experience.The restaurant would be more than just great food,as it will create unique dinning pleasure.

Aims:
The aim of opening this restaurant is to become an entrepreneur and to increase my earnings.Through this business, i also want to create an avenue for people in coventry to enjoy the taste of african cuisine.I hope that this restaurant would become a first choice for people and tourist at “City Centre” in Coventry.

Objectives:
In order to ensure the growth and success of the



References: Boone,L.E & Kurtz, D.L(2011).Contemporary Business (14th ed) USA: John Wiley &Sons Burns,P (2011).Entrepreneurship and small business(3rd ed) Kurtz, D.L, Mackenzie, H.F &Snow, K.(2009).Contemporary marketing(2nd ed).USA Cengage Learning. Wilson,R.M.S & Gilligan,C.(2005).Strategic marketing management: planning implementation and control (3rd ed). UK: Butterworth- Heinemann Schindler,R.M.(2011).pricing strategies: A marketing Approach Pride,W.M. & Ferrell,O.C.(2011).Marketing(16th ed). USA: Cengage Learning Miller,R.L & Howell,V.E(2010).Business Law:Text & exercises(6th edition) Market Analysis Report (2012). The United kingdom A diverse food service sector. Bessant, J. and Tidd, J. (2007) Innovation and Entrepreneurship, Chicester, Wiley Drucker, P Hisrich, R.D, and Peters, M.P (2013) Entrepreneurship (9th Ed.) New York: McGraw-Hill Kirby, D Smith, D, (2009) Exploring Innovation, 2nd Edition, London: McGraw Hill Education Spinelli, S

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