English
Online Blogging as a new Advertising tool
With the rise of the technology, more and more people are hooked up at blogging online. Whether they maintain a blog of their own or they are subscribers to such, people are aware of blogs. What we want to know is how this new media platform work as an advertising tool in getting people to try and/or check out an item, a product or a service; how similar or different it is from other media advertisements and how effective it is as a communication tool compared to such media advertisements. Competition In advertising is constantly becoming more difficult due to the fast-evolving technology we have today. Thus, many businesses continue to explore the different types of media to find out the optimal solution to their promotion problems.
Flash forward to today; everyone is blogging. Yes, individuals and upstarts are still hard at work sharing their opinions, but major news organizations and brands have jumped on board, realizing the many benefits of blogging. There are top seven reasons a blog post is beneficial to marketers and why brand blogging is a vast improvement over traditional online advertising units. They are the following: 1) Blog posts are perfectly optimized for search; 2) Blog posts corral other forms of interesting content; 3) Blog posts are easily shared through social media; 4) Blog posts increase traffic to a brand’s website and landing pages; 5) Blog posts are an effective lead qualification mechanism; 6) Brand blogging encourages brand engagement and; 7) Brand blogging can help build an email list. There are advantages and disadvantages of online blogging. First advantage is, quick and easy to start. A blog is much easier to start as compared to a business website. Its inherent informality allows a creative freedom to express without the constraint of a corporate tone and messaging style.
There are plenty of free and paid
With the rise of the technology, more and more people are hooked up at blogging online. Whether they maintain a blog of their own or they are subscribers to such, people are aware of blogs. What we want to know is how this new media platform work as an advertising tool in getting people to try and/or check out an item, a product or a service; how similar or different it is from other media advertisements and how effective it is as a communication tool compared to such media advertisements. Competition In advertising is constantly becoming more difficult due to the fast-evolving technology we have today. Thus, many businesses continue to explore the different types of media to find out the optimal solution to their promotion problems.
Flash forward to today; everyone is blogging. Yes, individuals and upstarts are still hard at work sharing their opinions, but major news organizations and brands have jumped on board, realizing the many benefits of blogging. There are top seven reasons a blog post is beneficial to marketers and why brand blogging is a vast improvement over traditional online advertising units. They are the following: 1) Blog posts are perfectly optimized for search; 2) Blog posts corral other forms of interesting content; 3) Blog posts are easily shared through social media; 4) Blog posts increase traffic to a brand’s website and landing pages; 5) Blog posts are an effective lead qualification mechanism; 6) Brand blogging encourages brand engagement and; 7) Brand blogging can help build an email list. There are advantages and disadvantages of online blogging. First advantage is, quick and easy to start. A blog is much easier to start as compared to a business website. Its inherent informality allows a creative freedom to express without the constraint of a corporate tone and messaging style.
There are plenty of free and paid