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CHIFLEY BUSINESS SCHOOL

ATMS 401 MARKETING
ASSIGNMENT

Date: Please refer to your lecturer for details Marks: 30% of total assessment Recommended length: Maximum of 2500 words (excluding appendices, references and bibliography) While some may see this as a restriction in the level of detail you may include, its purpose is to encourage you to focus on the issues and key concepts of each question. The word limit also encourages you to write concisely, a skill highly valued in business. As a general rule appended material should not exceed 10% of the volume of the actual assignment, i.e. 250 words. Topics covered: 1 - 5

GENERAL INSTRUCTIONS
  All assignments are to be submitted online by the due date. Instructions for how to submit your assignment are included with these study materials. Hardcopy submissions will not be accepted.

PRESENTATION OF ASSIGNMENT
   You should include a title page that lists your name, Student ID and the unit number and title. Number all pages sequentially. Any published material you refer to should be properly referenced and included in a bibliography at the end of your assignment (see Plagiarism notice overleaf).

© Chifley Business School, 2012.

PLAGIARISM
Plagiarism is a form of cheating, by representing someone else's work as your own or using someone else's work (another student's or author's) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Students found to have plagiarised can be excluded from the program. Plagiarism occurs whenever you do any of the following things without acknowledging the original source:    copy information from any source (including the study guide, books, newspapers, the internet) use another person's concepts or ideas summarise or paraphrase another person's work.

How do I avoid plagiarism? To ensure you are not plagiarising, you must acknowledge with a reference whenever you:    use another

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