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Emeging Theme
Chartered Institute Of Marketing

Increasing Disposable income impact on the FMCG sector

CIM No-12789513

2

CIM No-12789513

Contents
1.0 Summarise the various sources used together with brief notes.......................................................... 3 2.1 Introduction ...................................................................................................................................... 6 2.2 The future is Managing competitiveness in the FMCG industry .......................................................... 8 2.3 Strategic response to grab the opportunities in the FMCG sector as a result of increasing disposable income in Srilanka ................................................................................................................................. 11 2.4 How will marketing going to change?............................................................................................... 14 2.5 Conclusion ....................................................................................................................................... 16 References ............................................................................................................................................ 17 Letter to Conference Organizer ............................................................................................................. 18 Appendix-1 ............................................................................................................................................ 21 Appendix-2 ............................................................................................................................................ 24

3

CIM No-12789513

Task-1

1.0 Summarise the various sources used together with brief notes
Source Consumer confidence Index by A.C Neilson Credibility A.C.Neilson is one of the leading research report firm which more focusable publish reports on consumer behavior and consumer


References: Sri Lanka’s FMCG market has seen rapid growth – Research Report Posted by author 1 month, 3 weeks ago on Feb 6th, 2012 12:28 PM and filed under Economy
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