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Trust and Ethics

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Trust and Ethics
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Trust and Ethics - Assignment 1-2

By: Derrick Williams

Professor: Tony Bonina

May 20, 2012

Building trust is critical in the establishment and success of any relationship. Without trust, partnerships are destined to experience turbulence. Even our most habitual daily activities necessitate some form of trust--be it presumed or earned. For example, one may assume a barber working in a well-established salon is trained, skilled and licensed to properly cut and style hair. However in a partnership, trust must be earned; and such trust requires time, commitment and dedication.
Meticulously deliberate effort is necessary in building trust within partnerships. Likewise, re-establishing trust once it has been compromised or violated is all the more challenging and time-consuming. Ethical behavior also has a vital role in establishing professional credibility. Most savvy consumers wouldn’t even consider patronizing a hair salon known for unprofessional or unethical practices. In the same vein, the likelihood of forming a successful partnership with those who have damaged reputations or credibility issues is negligible. The word trust has multiple meanings, invariably depending on its functionality. Webster’s Dictionary defines trust as, assured reliance on the character, ability, strength, or truth of someone or something. In the business sector, trust carries parallel principles as its denotation. Buyers define trust using keywords such as, openness, dependability, candor, honesty, confidentiality, security, reliability, fairness and predictability (Larson, 2008, p.34). These keywords have a vital role in the success or failure of a partnership.
Understanding and determining consumers’ individualized interpretations of trust is the responsibility of knowledgeable merchants. Some consumers may value predictability more than candor; while others focus more on reliability in comparison to fairness. Whatsoever consumers decide, once



References: National council on strength and fitness. (2012).Professional conduct. Retrieved on May 20, 2012 from http://www.ncsf.org/governance/conduct/ethics.aspx Larson, C Continue on with the meeting, I would offer a money back guarantee for any misplaced orders or mistakes made by my company (Schmidt’s). I would also continue to assure Mr. Adams that we don’t anticipate in future issues or mishaps. (Larson, 2008, 37) 3 I would explain how I completely understand his decision to take business elsewhere, while reiterating my commitment to excellence and the partnership of our companies. (Larson, 2008, 38) 4 Take full responsibility for past failures, and explain how I look forward to creating a new standard and relationship with Mr. Adams and Doctor’s General Hospital. (Larson, 2008, 38) 5

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