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The Pharmaceutical Industry:
Challenges in the New Century

EMBA City - Group 6

UCD Smurfit School of Business

October 2009

Contents

|Section | |Content |Page No. |
| |Executive Summary |1 |
|1. |Macro-environmental factors impacting Big Pharma and Biotechs |2 |
| |1.1 |Political |2 |
| |1.2 |Economic |2 |
| |1.3 |Socio-Cultural |3 |
| |1.4 |Technological |3 |
| |1.5 |Environmental |4 |
| |1.6 |Legal |4 |
|2. |Competitive levers & the specific resources and capabilities required for success |5 |
| |2.1 |Capital |5 |
| |2.2 |Research & Clinical Development |6 |
| |2.3 |Manufacturing, Distribution & Support Systems
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