Effectiveness of online advertising
Name:-Swapnil Wagulde
Roll No:-1214AMS089
Mentor:-Minakshi Kishore
SYNOPSIS
Title: Effectiveness of online advertising on customer for accessories
Rational: Consumer behaviour is changing and more people are researching products and services online.
TrueLocal is an online business directory that helps you develop a strong web presence and connect with the right customers in your area.
We are cost-effective and offer simple and flexible advertising options to suit any business budget.
Millions of searches are made across TrueLocal each month.
Objectives
1. The importance of online advertising as a provide customer satisfaction
2. Awareness of the online advertising.
3. The percentage of amount and turn on online advertising.
Research Methodology
1. The information data will be collected from websites, books, journals, magazines.
2. Important points from these readings will be taken out & will be written systematically as chapters & sub-chapters of this project.
3. Literature will be reviewed & abstract of reviewed literature will be put in patterns to see the trends.
4. Primary data will be surveying 100 online purchasers with a structured questionnaire.
5. This questionnaires will have 3 sections as per their objectives mentioned above:
The first section will have the demographic questions wherein the age, income, availability of time, qualification of the respondent will be done.
The questions for other objective will be asked on any scale like Likert, third stone etc.
6. Data received will be edited and added in the excel sheet.
7. Demographic data will be shown in line & pie charts & trends will be observed.
8. Coded data for questions which h have been asked on any scale will be analyzed by finding mean, standard deviation, Z score, T-stat.
9. Results will also be presented in table format.
10. Conclusion will be written based on the findings of data analysis.
11. Finally a written report will be submitted to the
Roll No:-1214AMS089
Mentor:-Minakshi Kishore
SYNOPSIS
Title: Effectiveness of online advertising on customer for accessories
Rational: Consumer behaviour is changing and more people are researching products and services online.
TrueLocal is an online business directory that helps you develop a strong web presence and connect with the right customers in your area.
We are cost-effective and offer simple and flexible advertising options to suit any business budget.
Millions of searches are made across TrueLocal each month.
Objectives
1. The importance of online advertising as a provide customer satisfaction
2. Awareness of the online advertising.
3. The percentage of amount and turn on online advertising.
Research Methodology
1. The information data will be collected from websites, books, journals, magazines.
2. Important points from these readings will be taken out & will be written systematically as chapters & sub-chapters of this project.
3. Literature will be reviewed & abstract of reviewed literature will be put in patterns to see the trends.
4. Primary data will be surveying 100 online purchasers with a structured questionnaire.
5. This questionnaires will have 3 sections as per their objectives mentioned above:
The first section will have the demographic questions wherein the age, income, availability of time, qualification of the respondent will be done.
The questions for other objective will be asked on any scale like Likert, third stone etc.
6. Data received will be edited and added in the excel sheet.
7. Demographic data will be shown in line & pie charts & trends will be observed.
8. Coded data for questions which h have been asked on any scale will be analyzed by finding mean, standard deviation, Z score, T-stat.
9. Results will also be presented in table format.
10. Conclusion will be written based on the findings of data analysis.
11. Finally a written report will be submitted to the