Preview

Economic

Good Essays
Open Document
Open Document
599 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Economic
Do you enjoy drinking a warm cup of coffee in the morning?
You probably do, just like many other people.
I’m not much of a coffee drinker myself. I prefer tea.
Although for those of you who love drinking coffee on a regular basis, you probably would prefer drinking fair trade coffee, especially as it ensures fair working conditions and wages for coffee farmers from developing countries.
Here are 10 major fair trade coffee labels, as well as a description of each. Many of them are organic coffees too.
1. Equal Exchange
The secret to the success of Equal Exchange coffe is not just that it’s socially responsible, but that by using fair trade practices for sourcing coffee it also gets better beans.
That is a difference that customers are willing to pay more for, and it’s led to caffeinated growth for Equal Exchange. At first glance fair traву might seem uneconomical”. This higher price is then passed on to cafes, grocery stores and individual customers. However, it turns out that people are willing to pay more for a superior quality product. Equal Exchange actively works with small farmers to help them grow and process better beans, and the result is a product that beats the lower-priced competition.
2. Peace Coffee
Fair trade coffee is becoming more and more common, especially among co-op shoppers. Peace Coffee is one company that adheres to the basic fair trade standards which make the coffee trade a bit more fair to the small farmers who often get the short end of the stick when selling their product on the global commodity markets.

3 Batdorf & Bronson Coffee Roasters
Batdorf & Bronson Coffee Roasters put a premium on socially responsible practices like fair trade. They sell some of the finest coffees in the world that are sourced from farms with healthy soil, clean water and a bird-friendly habitat. Their certified organic coffees have been farmed without the use of pesticides or other synthetic inputs.
.The company ensures access to the

You May Also Find These Documents Helpful

  • Good Essays

    Global economic interdependence helps Starbucks Company to create value within the diverse communities that leads to evolve the business model that delivers value of companies and farmers that source Starbucks’s products, customers, shareholders and neighborhoods where Starbucks Company has stores (Starbucks Corporation, 2011). Starbucks started applying trade practices in the year of 2000, 16 million paid off for fair-trade quality that is used by the manufacturers who invest at the company level. Fair- trade practices agreements allow coffee farmers to invest in their communities where they can develop business that is capable to compete with other coffee producers and protect their environments by educating communities of fair trade benefits (Starbucks Corporation, 2011).…

    • 821 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks Case Analysis

    • 434 Words
    • 2 Pages

    * Bargaining power of suppliers is low due to the huge number of coffee bean producers. And Starbucks purchases 14 percent of the fair trade-certified coffee in the world which makes it a big buyer who will not affected by the suppliers.…

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Coffee has an unfailing and growing economic utility. In other words, the level of pleasure received when people drink coffee has remained high over the years. Additionally, there are more buyers in our economy that are extending the types of beverages they drink with coffee, and the extensive assortment of coffee drinks that are offered. This has supported the increase of coffee’s utility in the marketplace.…

    • 942 Words
    • 4 Pages
    Good Essays
  • Best Essays

    When a small sign was hung on a little cafe in Waitsfield, Vermont in 1981, nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world's leading specialty coffee makers. Through hard work, "Demand quickly grew beyond the walls of the café," and many other local companies requested GMCR coffee to offer their customers (GMCR, Company Overview, 2009, p. 1). Today, GMCR "is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices" (GMCR, The Story of Green Mountain, 2009, p. 1). Reaching this point, however, was not easy and forced GMCR to master their marketing strategies in order to survive the competition.…

    • 4200 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    Economics of coffee - Wikipedia, the free encyclopedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved April 2, 2012, from http://en.wikipedia.org/wiki/Economics…

    • 1771 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Jessica VEAL

    • 287 Words
    • 2 Pages

    FAIR TRADE PROS … The Fair Trade Certified coffee market is not only fairer to farmers than…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Drinking organic fair trade coffee you are respecting your body and the planet. All the people involved in bringing it to you, get your respect as well.…

    • 1068 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The Coffee Crisis

    • 1618 Words
    • 7 Pages

    Osorio, N. (2002). ICO.org Documents/Global Crisis. International Coffee Organization. Retrieved May 4, 2012, from dev.ico.org/documents/globalcrisise.pdf…

    • 1618 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The Coffee Crisis

    • 944 Words
    • 4 Pages

    Coffee is the second most traded commodity on the world market. Its production and sale supports millions of families worldwide, but especially in developing countries.…

    • 944 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Fair trade helps 2009. Fair Trade Coffee helps the environment! [webpage]. Fair trade helps [accessed 8 April 2013]. Available from: http://fairtradehelps.org/2009/05/19/fair-trade-coffee-helps-the-environment/…

    • 1533 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Dunkin Donuts

    • 1514 Words
    • 7 Pages

    products — served fresher and faster than ever before. Dunkin’ Donuts is well positioned for the future. Taken together, Dunkin’ Donuts’ entrepreneurial business model, its culture, and the strength of its brands and menu offerings promise a strong future of successful growth. Dunkin’ Donuts is well known by generations and loved by a growing number of customers around the world. ACHIEVEMENTS Dunkin’ Donuts is dedicated to providing delicious food and beverages to its customers and goes to great lengths to ensure only the finest ingredients are used in its recipes — including its espresso beverages. To that end, all Dunkin’ Donuts espresso beans are Fair Trade Certified. Dunkin’ Donuts was the first national brand to sell espresso beverages made exclusively with Fair Trade Certified coffee. Through Fair Trade, farmers and their families are earning a better income for their hard work, allowing them to hold onto their land, keep their children in school, and invest in the quality of their harvest. Using the most stringent standards in the coffee industry, Dunkin’ Donuts selects only the finest, high-quality beans to make its espresso blend. At the same time, Dunkin’ Donuts is working to aid the farmers who grow those beans. Small farmers in lesser-developed countries grow much of the world’s coffee. Without direct access to international markets or the business capacity…

    • 1514 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    If we have to talk about coffee, majority of people would think of it as refreshment, stimulant and joyous drink consumed at every time and on every occasion. Coffee industry is the second largest commodity in the world after oil industry. Coffee is also first fair tradable product that is widely available on the market. The industry is connected between developing and developed countries in the world. There are about 60 producing countries and at least around 14 countries that depend on coffee for about 10% of their export earnings.…

    • 1763 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The fact above shows the power and favourable positions of these sorts of firms. It is important that these key players undertake this responsibility, because of the major role they play in the coffee industry they account for what happen to more than half of the commodity share. What and how they do will have a great impact and influence on the production of the commodity. More example we can see where they can relatively chose which suppliers they want to use and their capability to charge the customers with the premium prices. So as a major player in this industry they should use ethical trade practice in managing the social and environmental perspective of their supply chains as well as contribute to benefiting developing countries.…

    • 885 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Essay Skill

    • 1733 Words
    • 7 Pages

    Fair trade coffee tastes good these days, there is an abundance of brands to choose from and you can drink it in Starbucks in 23 different countries, or even in McDonald’s.…

    • 1733 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    PESTLE STARBUCK

    • 866 Words
    • 3 Pages

    The key political imperative that Starbucks faces is the concerns over sourcing of its raw materials that has attracted the attention of the politicians in the West and in the countries from where it sources its raw materials. This is the reason why Starbucks is keen on adhering to social and environmental norms and to follow sourcing strategies that are appropriate and in conformance to the “Fair Trade” practices that have been agreed upon by global corporations and the governments of the developing and the developed countries.…

    • 866 Words
    • 3 Pages
    Satisfactory Essays

Related Topics