Ebay's Failure in China
International Strategy
eBay’s failure in China
1 Table of contents
2 Introduction........................................................................................................................................... 2 3 Theoretical background .................................................................................................................... 3
3.1 The SWOT Analysis......................................................................................................................................3 3.2 The Porter’s 5 forces ...................................................................................................................................4 3.3 The CAGE framework..................................................................................................................................5 3.4 The ADDING framework ............................................................................................................................6 3.5 The OLI framework .....................................................................................................................................7 3.6 The AAAtriangle..........................................................................................................................................8
4 The eBay Case........................................................................................................................................ 9
4.1 EBay’s SWOT Analysis ................................................................................................................................9 4.2 EBay’s Porter’s 5 forces Analysis ......................................................................................................... 11 4.3 EBay’s CAGE Analysis ............................................................................................................................... 12
eBay’s failure in China
1 Table of contents
2 Introduction........................................................................................................................................... 2 3 Theoretical background .................................................................................................................... 3
3.1 The SWOT Analysis......................................................................................................................................3 3.2 The Porter’s 5 forces ...................................................................................................................................4 3.3 The CAGE framework..................................................................................................................................5 3.4 The ADDING framework ............................................................................................................................6 3.5 The OLI framework .....................................................................................................................................7 3.6 The AAAtriangle..........................................................................................................................................8
4 The eBay Case........................................................................................................................................ 9
4.1 EBay’s SWOT Analysis ................................................................................................................................9 4.2 EBay’s Porter’s 5 forces Analysis ......................................................................................................... 11 4.3 EBay’s CAGE Analysis ............................................................................................................................... 12
References: (2010), “How 03/10/2012) PORTER, (1985), “Competitive (1991), “Firm (2008), “Multinational (2007), “Managing (2007), “eBay: