Analysis of Nike by Porter Five Forces Model
Family name Bao First name Cheng ( Steven )
Title:
The analysis of Nike in athletic footwear market based on porter’s Five forces model
1. Introduction
One and a half months ago, the biggest athletic event in the world ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only a world war among 32 national teams, but also a white war among several major sponsors. Concentrating on those big-name stars, spectators would easily find that Adidas and Nike became the largest winners among various brands, obtaining the sponsorship of 12 and 9 among the 32 teams respectively. Coincidentally, in the current athletic footwear market, Nike control the largest market share though facing enormous challenges from both existing and potential competitors. This essay will base on the Michael Porter’s Five Forces Model, analyze both the internal and external competitive factors of NIKE, unearth the deep secret for NIKE as the market leader, and look forward to the future athletic footwear market.
2.1 The theory of Michael Porter’s Five forces Model
The strategic management model and focal pointfocal point
n.
See focus.
..... Click the link for more information. of this article is known as the Five Forces Model (Barney, 1996, p. 6). Its originator, Dr. Michael PorterThis article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.
..... Click the link for more information., University Professor at Harvard Business SchoolHarvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of
Title:
The analysis of Nike in athletic footwear market based on porter’s Five forces model
1. Introduction
One and a half months ago, the biggest athletic event in the world ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only a world war among 32 national teams, but also a white war among several major sponsors. Concentrating on those big-name stars, spectators would easily find that Adidas and Nike became the largest winners among various brands, obtaining the sponsorship of 12 and 9 among the 32 teams respectively. Coincidentally, in the current athletic footwear market, Nike control the largest market share though facing enormous challenges from both existing and potential competitors. This essay will base on the Michael Porter’s Five Forces Model, analyze both the internal and external competitive factors of NIKE, unearth the deep secret for NIKE as the market leader, and look forward to the future athletic footwear market.
2.1 The theory of Michael Porter’s Five forces Model
The strategic management model and focal pointfocal point
n.
See focus.
..... Click the link for more information. of this article is known as the Five Forces Model (Barney, 1996, p. 6). Its originator, Dr. Michael PorterThis article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.
..... Click the link for more information., University Professor at Harvard Business SchoolHarvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of
References: Barney, J. (1996). Gaining and sustaining competitive advantage. New YorkNew York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ..... Click the link for more information.: Addison-Wesley. Bertalanffy, L. (1956). General systems yearbook, Vol. 1. Washington, DC: Society for General Systems Research. Porter, M. E., & Millar, V. E. (]985, July-August). How information gives you competitive advantage. Harvard Business ReviewHarvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and ..... Click the link for more information.. G3(4), 151 Annual Report of NIKE, fiscal 2009. http://media.corporate-ir.net/media_files/irol/10/100529/AnnualReport/nike-sh09-rev2/docs/Nike_2009_10-K.pdf Boston Consulting Group analysis, 1968 , The Star, the Dog, the Cow and the Question Mark http://www.bcg.com/about_bcg/history/history_1968.aspx Commerzbank , Christoph Dolleschal, "adidas," Equity Research, , 28 February 2008 Sanford C.Bernstein & Co.LLC, 2001, Black Book-Nike & Reebok: Changes Afoot. Bernstein Global Wealth Management, 1345 Avenue of the Americas, New York New York 10105-0096,United States of America